Where is the secret of making money for property companies?

I listened carefully at that time, listening to the whole process, and I felt a little puzzled: I made money and complained about suffering. Isn't there no money here? I saw someone pouting. Let me here, with extremely shallow knowledge, peep at the management behavior of the property company and see where the secret of making money for the property company is. After this article is put on the forum, it may miss something. The sword in the text has been drawn, so far, it will never hurt the key, you can rest assured. According to the general business law, at least four factors should be considered in doing business: 1) project, that is, profit growth point; 2) capital, that is, money-making capital; 3) Goods exchanged; 4) human resources; So what kind of investment do you need to make a property? Do you need a lot of money? To your surprise, the answer is "zero capital investment"! Why is this? Because this is the property law with China characteristics. There are many tricks to make money in China. For example, the trick of real estate is to get first-hand land and then go to the money collection to make money, and it is very enjoyable. The trick to property management is to get close to real estate developers, that is, to get first-hand property projects and then earn property fees with property fees. Well, it's very simple. Summary: The most basic and important investment in dry real estate is relationship investment, also called emotional investment. Secret 1: developers can get the start-up conditions of dry property for free. Because it is "one of our own", in order to complete the sales and occupancy of commercial buildings faster, developers will realize their own interests through the endorsement of the property company, so that the property company will get the following benefits: 1) If the property project is obtained first-hand, the project funds can be deducted; 2) Get the startup conditions of dry attributes for free; In order to better sell real estate, developers will build supporting clubs, commercial facilities, equipment, greening, environment and other infrastructure and equipment, which can be directly taken over by these property companies; 3) Get financial help and manpower help at the initial stage of property startup. It is equivalent to being sent by the developer. Secret 2: Use property fees to allocate equipment and personnel for dry property. Office furniture, supplies, management and service tools and equipment are gradually equipped with property fees. Raise the flag, and someone will eat it. Tip 3: Set a higher property charging standard first. During the period from the owner's repossession to occupancy, the owner will be wronged to accept occupancy. This standard is the lever in the future, and the truth is China's national conditions: "Officials should be promoted step by step, and fat should be reduced step by step". This is why we must set it higher at first, and then lower it, which is still profitable. Or regret it. Tip 4: Repeated charges. Take advantage of loopholes in imperfect policies and regulations to charge some projects repeatedly; Tip 5: Fixed standard fee. For example, elevator fees and high-rise water supply fees are charged according to fixed standards, regardless of the bottom or the lower level. The elevator fee and water supply fee on the first floor are exactly the same as those on the upstairs; Tip 6: transfer the property fee belonging to the developer's property right to all owners. For example, clubs, supporting commercial facilities, underground garages, basements and other property rights belong to developers, and this part of the property management service fee is passed on to all owners. For example, the property right of the first to third floors of our community belongs to the developer, but the property management and maintenance costs of this part are borne by the property fees of all owners. This part of the cost includes lighting (underground lighting), heating, water use, sanitation and maintenance, which add up to a lot. This acne in our community is in the order of 250 thousand (including winter for 6 months) If developers also take out individual costs, how much will the profits of property companies increase immediately? Tip 7: steal the beam and change the column. Change ideas and increase costs. For example, water pumps are divided into high-pressure water supply pumps and low-pressure drainage pumps. The structure, performance, complexity and maintenance cost of these two pumps are quite different. Property will steal the concept, unified by the high-pressure water pump to measure and charge, the owner will pay more property fees. Tip 8: falsely report management expenses. For example, exaggerate the maintenance costs of some facilities or equipment, and let the owners pay more property fees; Contract system and salary system are commonly used. Property management companies give owners the illusion that property management fees are high, which blinds owners to believe and then increases property management fees. Tip 9: Take kickbacks and hide reasonable expenses. For example, when maintaining some facilities and public parts, they collude with the maintenance unit to take kickbacks and other means to conceal reasonable expenses and spend more maintenance funds; Tip 10: Purchase unnecessary facilities and equipment, and the expenses shall be borne by the property fee. Secret 1 1: reduce management and service content; Secret 12: lower management and service standards; Secret thirteen; Others. Summary: By comprehensively applying the above secrets, the proportion of itemized expenditures of property management companies to the total cost of property in a certain period is as follows: 1) The cost of human resources is about 50%; 2) The direct maintenance cost is10%; 3) Operating expenses such as office15%; 4) 25% profit; The main reasons for small property companies' complaints are: 1) Due to the small scale of the community and the small scale of the property companies, the operating costs are high, the property management is difficult and the operating efficiency is poor; 2) Do not have the strength and qualification that property management should have, and even lack some necessary equipment management talents (experience and lessons are all to be bought); 3) Poor management;