Now I want to be a pet e-commerce, can I enter the business?

What is the prospect of pet e-commerce?

With the rapid development of domestic economy, the development of China's pet industry has also ushered in a rapid maturity. The development of the pet industry will inevitably drive the development of related industries and build a bridge for pet e-commerce. According to the White Paper on Pet Industry in China (Consumption Report) in 20 19, the number of urban pet dogs in China was only 55.03 million in 20 19, while it was 2,065,438+. The number of pet cats is 44 1.2 million, which is 8.6% higher than that of 20 18. The number of pet cats has increased much more than that of pet dogs.

traditional Chinese scale of weights

In 20 19, the consumption market of pet dogs and cats in China was 202.4 billion yuan. In terms of pet categories, the pet dog consumption market is124.4 billion yuan, an increase of 17.8% over last year. The consumption market for pet cats was 78 billion yuan, up 19.6% over last year. From the perspective of growth rate, the growth rate of pet cat consumption exceeds that of dog consumption.

consumption structure

Pet food consumption is the biggest expenditure; The consumption of snacks and medicines grew fastest.

Pet food consumption accounted for the highest proportion in the whole pet consumption structure, reaching 6 1.4%, an increase of 9.2% over last year; In the sub-categories, the expenditure on pet snacks increased by 8.0% and the expenditure on pet drugs increased by 4.0%, which were the two fastest growing categories in consumption.

Consumption scale

The total pet consumption in Beijing, Shanghai, Xi and Chengdu reached 48.6 billion yuan.

After investigation and calculation, the consumption scale of pets (dogs and cats) in Shanghai is 20 197 billion yuan, ranking first among the four key cities in this survey, followed by Beijing, Chengdu and Xi' an.

Consumer groups: women are the main group, and they will bear the main consumption in the next 95 years.

Compared with 20 18, the proportion of pet owners with bachelor degree or above increased by 2.5% and 2.0% respectively.

In terms of income, 50.4% of pet owners earn more than 4,000 yuan, of which more than 20% earn more than 6,543,800 yuan a month. Colleagues of increasingly popular pet owners are also highly educated and well-paid in the local area.

Pet e-commerce: the road is at your feet.

"There is no road in the world, and more people will become roads." For domestic pet e-commerce, there is indeed a long way to go. In the case of limited experience, it is more necessary to be cautious. After all, even if the road is under your feet, you don't know whether it is flat or swamp before stepping on it.