Thoughts of 20 real estate executives under the epidemic situation (II): How to further develop high quality?

Xinhuanet Beijing March 1 1 (Wang Richen) China's urbanization has entered a high-quality development stage from a high-speed development stage, and housing development has changed from a total shortage to a structural supply shortage. In a sense, the epidemic is more like a mirror, magnifying the shortcomings of the real estate industry in front of enterprises. Through deep reflection, practitioners find problems, face problems directly and solve problems, and change from extensive growth to connotation and quality improvement, thus further promoting the high-quality development of the whole industry.

High-quality development is inseparable from the guarantee of product quality, which is not only the embodiment of the hard power of enterprises, but also the most basic living needs of ordinary people.

Nie Meisheng, the founding president of the All-China Real Estate Chamber of Commerce, believes that in the past, housing only met the most basic housing needs, and housing enterprises should reflect and consider the housing problem from a people-oriented perspective.

"For holding property assets, the key point is to adjust the format and space to adapt to the new consumption trend, and explore scientific and humanized means from operational services to improve service quality in order to retain and attract customers." Guo, chairman of Zhongke Production City (Beijing) Construction Development Co., Ltd. said.

"In the medium and long term, through this epidemic, residents have higher requirements for housing quality, especially the quality of property management. Real estate development enterprises must adapt to and meet the needs of residents for more comfortable living and quality life. " Yu Xiaofen, vice president of Zhejiang University of Technology, said that the real estate industry will enter a stable period and a mature period, which will be the process for brand enterprises to eliminate non-brand enterprises. Development enterprises must not sacrifice the brand value of the whole enterprise for the profit of a certain project.

High-quality development is inseparable from the improvement of service quality, which is not only the value of soft power of enterprises, but also the emotional bond to increase the stickiness with customers.

"For resident service enterprises, it is more important to test the quality of service. In the future, the diversified residential services in the whole process require a better data infrastructure and professional service providers with professional division of labor. " According to the CEO of Ke Holdings Inc, during the epidemic, the residential service industry, which has close interaction with the community, was affected, but the essence of meeting consumer needs has not changed, only the way of meeting needs to be updated. In the future, the value of service providers will become more and more important.

"I believe that after this epidemic, the whole society will have a deeper understanding of healthy and safe life." Huang Qisen, chairman of Taihe Group, said that creating a healthy and safe life is the enterprise development concept that Taihe has always adhered to. "Taihe has built a prosperous yard life, as well as high-end services, health care and international education to protect the owners throughout their life cycle. These advantages are tangible and I believe they will be more and more recognized by the society. "

Jolie, president of He Jiang Real Estate, believes that for the whole real estate industry, there has always been a long-term demand for home ownership. The most important thing is persistence. At this time, we emphasize the value of customers and let them see the value of the enterprise.

High-quality development is inseparable from exploration and innovation, which is not only the core competitiveness of enterprises, but also a catalyst to promote the transformation and upgrading of the industry.

Liu Hongyu, director of Tsinghua University Real Estate Research Institute, suggested that we should speed up the development of real estate science and technology and the innovation of products and services, so as to provide the society with green, healthy and intelligent products and services.

Guo, vice president of China Aoyuan Group, said that there are always opportunities in the crisis. Recently, housing enterprises, including China Aoyuan, actively responded to challenges and explored innovative online marketing methods. Founder of Juli New House &; CEO Wang Peng also believes that practitioners in the industry, especially those in traditional housing enterprises, should think about how to embrace the Internet more actively, such as realizing self-help through online services and transactions, and adjusting marketing and enterprise development models.

In addition to the innovative transformation of marketing model, Zhang Peng, executive director and president of Contemporary Real Estate, also stressed that enterprises should "explore the beach in depth" and speed up lean management. "Unpredictable external events highlight the importance of lean management in enterprises. Enterprises need to establish and continuously optimize the processes and operations suitable for the characteristics of enterprises, and realize the accuracy, efficiency and science of the whole cycle of enterprise operation and project management. " He said.

"In the past many years, the management of real estate enterprises was relatively extensive, and reshaping the refined management system of enterprises is the future of management." The president of Yu Co., Ltd. also said that it is necessary to effectively improve the refined management of enterprises.

In fact, the goal of high-quality development is to meet the people's growing needs for a better life. No matter whether it breaks out or not, the real estate industry has reached a new stage of high-quality development, and it needs to work hard on quality, service and innovation in the future. Under the test of epidemic situation, the transformation of housing enterprises through internal cultivation will promote the high-quality development of the whole real estate industry.

"The demand for consumption growth and improvement brought about by a better life has always been there." Zhou Ji, deputy general manager of China Communications Real Estate Group, bluntly said that enterprises should strengthen their confidence. In the past, it was only for the sake of simple quantity and scale. The next step should be to pay attention to the quality of real estate.