Brief introduction of Kong Lei's personality

Kong Lei1991July graduated from department of engineering physics, Tsinghua University, majoring in applied physics and minoring in applied mathematics, and joined P&G after graduation.

Jiebao road

1991July joined Procter & Gamble (China) Co., Ltd., and successively served as Marketing Manager of Procter & Gamble Sales Department, National Customer Marketing Manager, Regional Manager of Customer Business Development Department of Procter & Gamble USA Company, and Deputy Director of Customer Business Development Department of Procter & Gamble (China) Co., Ltd., with outstanding achievements during his work, not only being the highest P&G manager, but also winning the most P&G Sales Elite Awards.

1996, led the largest township sales expansion in P&G history, and won the 1996 P&G Asia-Pacific Sales Elite Award for its rapid and outstanding business performance.

1997- 1998 During his tenure as the manager of the national customer marketing department, Kong Lei initiated the "Efficient Consumer Response ECR and Category Management" in the national consumer goods industry, transformed the most advanced retail, product supply and IT integration solution even in developed countries, and introduced it to China, which greatly broke through the original model of P&G's management in the retail field, and P&G gained a strategy in the retail channel. During this period, Kong Lei also independently developed a sales information system for ECR and extended it to other countries in the Asia-Pacific region. For this reason, Mr. Kong Lei won the P&G Asia-Pacific Sales Elite Award and the P&G Global Sales Elite Award in 1997, and was the only P&G manager who won the Global Elite Award twice.

199 1 year ~2000 worked in Procter & Gamble (China) Co., Ltd. As the highest-ranking Chinese manager of Procter & Gamble, Mr. Kong Lei was the former deputy director of the sales department. Mr. Kong Lei won the P&G Global Sales Elite Award twice and the P&G Asia-Pacific Sales Elite Award three times in P&G Company, which was the most frequently won. He has rich theoretical and practical experience and is called a "magical" figure by P&G..

In March, 20001,he joined the company as CEO, senior consultant and senior training lecturer, and provided modern marketing management and channel management for many large and medium-sized enterprises and institutions such as Unilever, Motorola, L 'Oreal, Johnson & Johnson, Xi 'an Zhan Sen, TCL, Guangzhou Langqi Industry, Qingdao Shengyuan Dairy, Sino-American Squibb, Danone Biscuit, Tsingtao Beer, Shell Oil and Chevron Oil.