What is Beijing Haitian Decoration Group?

Logo of Beijing Haitian Decoration Group

Established in 1995, Beijing Haitian Huan Yi Decoration Group is a large chain decoration enterprise in China.

With two-level qualification of national design and construction, it is an excellent model enterprise of national home improvement, a green decoration construction enterprise, a member unit of China Building Decoration Association and Beijing Decoration Association.

Established in 1995, Beijing Haitian Huan Yi Decoration Group is a large chain decoration enterprise in China.

With two-level qualification of national design and construction, it is an excellent model enterprise of national home improvement, a green decoration construction enterprise, a member unit of China Building Decoration Association and Beijing Decoration Association.

Group Jinhua Beijing Haitian Decoration Group Head Office Building

1September, 1995, the group was born in Haidian District, Beijing under the name of "Beijing Haitian Huan Yi Decoration Co., Ltd.", mainly undertaking home improvement business.

1996.9, the state economic and trade commission officially awarded the national design and construction two-level qualification.

1 996 65438+1October1,the birth of Haitian logo-Haitian Victory Flag symbolizes the first step of Haitian brand line.

It is the deformation of H T, which looks like a seagull in the air, spreading its wings to fight the wind and waves, and also like a flag fluttering in the wind on the vast ocean. It is a symbol of the belief in pursuing ideals and striving hard, and it is the determination to pursue faith endlessly!

From June, 5438 to February, 2000, the Group successively won the titles of National Excellent Home Decoration Demonstration Enterprise, Green Decoration Construction Enterprise, China Building Decoration Association and Beijing Decoration Association.

From June, 5438 to February, 2004, the Group took Beijing as its core, with branches in Central China: Xiangyang, Shiyan, Yichang, Jingmen and Jingzhou.

At the 2005 Beijing Summit, the Group put forward the strategic concept of going out of the region and expanding the whole country.

On February 22nd, 2005, the Development Management Department of the Head Office was established.

Haitian's development route is gradually expanding to Central South and South China.

In August 2005, the mid-year summit of the Group was held in Guilin, Guangxi. The group put forward the strategic concept of cultivating reserve talents and established Haitian Art and Design School, which marked the arrival of Haitian era.

June 5438+October 2005 10, Haitian Decoration and Design School was established in Xiangyang, Hubei, to train all kinds of decoration professionals for the group and the society.

In June 2005, 165438+ 10, for geographical convenience, the group set up an operation center in Xiangyang, Hubei.

Central China added Huangshi branch.

On June 26th, 2007, 65438+, the Group Summit was held in Sanya, Hainan.

The meeting decided that the focus of work in 2007 is rectification, striving to improve competitiveness and become bigger and stronger; And the group's medium-term goal is to expand outward with the existing region as the center, and first achieve regional brand leadership.

At the end of 2008, the group discussed and decided to establish the second brand of Beijing Haitian Decoration Group "Jicheng Decoration" at the "Xinmagang" high-level summit.

On February 28th, 2009, Huangshi Ji Cheng Branch was established in Huangshi, Hubei.

On June 6, 2009 16, Beijing Haitian Group welcomed its housewarming.

With the concerted efforts of all employees of the Group, Qi Xin, and after several months of preparation, the operation center of Beijing Haitian Group was officially moved to the 9th floor of the business office area in Block B of Jingguang Biyuntian, and the development of the Group turned a new page.

As a leading brand in the national decoration industry, Beijing Haitian Decoration has been committed to creating high-quality home improvement for customers and improving their quality of life.

Over the past fifteen years, the company has won unanimous praise from both inside and outside the industry with high-quality home improvement technology and perfect after-sales service.

On July 30, 2009, Haitian Decoration was awarded the title of "the most influential brand enterprise in Beijing decoration industry" by the majority of owners and insiders at the Beijing Brand Summit and Beijing Famous Brand Awards Ceremony held in Diaoyutai, Beijing.

On June 10, 2009, Shiyan Ji Cheng Branch was established in Shiyan, Hubei.

On June 8, 2009, Xiangyang Ji Cheng Branch was established in Xiangyang, Hubei.

20 10 On August 28th, Jingzhou Ji Cheng Branch was established in Jingzhou, Hubei.

2011On March 6th, Jingmen Ji Cheng Branch was established in Jingmen, Hubei.

On 20th11June18th, Suizhou Ji Cheng Branch was established in Suizhou, Hubei.

2011On August 6th, Ezhou Haitian Branch was established in Ezhou, Hubei.

2011165438+1On October 26th, Xianning Ji Cheng Branch was established in Xianning, Hubei.

20111218, Huanggang Haitian branch was established in Huanggang, Hubei.

On March 201February 8/KLOC-0, Xiaogan Haitian Branch was established in Xiaogan, Hubei.

20 12 On April 8th, Ezhou Ji Cheng Branch was established in Ezhou, Hubei.

On June 2012 16, Suizhou Haitian Branch was established in Suizhou, Hubei.

201August1August, Huanggang Ji Cheng Branch was established in Huanggang, Hubei.

201Feb 18, Shiyan Olunda Branch was established in Shiyan, Hubei.

2065438+02101On October 28th, Huangshi Olunda Branch was established in Huangshi, Hubei.

201212 On February 8th, Xiantao Haitian Branch was established in Xiantao, Hubei.

On September 2 1 2065438, Tianmen Ji Cheng Branch was established in Tianmen, Hubei.

2013165438+1October 9, Enshi Haitian branch was established in Enshi, Hubei.

2013165438+1On October 23rd, Yichang Ji Cheng Branch was established in Yichang, Hubei.

20 13 12.22, Xiaogan Ji Cheng branch was established in Xiaogan, Hubei.

On June 8, 20 14, Wuchang Haitian Branch was established in Wuhan, Hubei.

20 14 10 18, Xinyang Haitian branch was established in Xinyang, Henan.

Mission: Complete home improvement service, create a beautiful living environment and improve the quality of life of every family.

Vision: Let employees be proud of choosing Haitian, and let customers be proud of choosing Haitian.

Employment mechanism: our talents grow up from the grassroots level and grow up in learning and innovation.

Employment criteria: loyalty, ability, plasticity, execution and youthfulness.

Talents needed: people with good character, initiative, strong working ability and long-term interests.

Four development strategies: 1, vertical multi-brand strategy-take Haitian as parent brand, Ji Cheng and Olunda as sub-brands, develop vertical market segmentation strategy, and better serve target customers.

Haitian is positioned at the high end, Ji Cheng is positioned at the middle end, and Olunda is positioned at the high end.

2. Regional differentiation strategy-The Group first locks in powerful and potential prefecture-level cities and seeks regional differentiation strategy with several major competitors parallel to the whole country.

3. Make the country stronger and bigger-adhere to the strategy that the region is the strongest first, then the region is the largest, and finally copy the region and copy the whole country.

4. All-inclusive material era strategy-from the traditional half-package mode of home improvement to the all-inclusive material era strategy mode, with an integrated thinking, we will provide customers with more valuable and convenient services and further enhance market competitiveness.