Job Recruitment Website - Recruitment portal - Why did Shanghai Disneyland change Frozen to China version?

Why did Shanghai Disneyland change Frozen to China version?

The reason why this happens is to meet the market demand.

According to today's headlines, "Frozen" is an animated film made by Disney, and the original text is in English. However, in order to let more audiences in other countries and regions see the film, Disney decided to produce a multilingual version of Frozen, and the main reason for publishing the Chinese version is to meet the needs of the international market.

With the development of globalization, movies have become a form of entertainment that transcends language and culture. A good movie, its audience includes not only domestic audience, but also global audience. Therefore, in order to better promote and spread the film, it is very necessary to make a multilingual version.