How to build a staircase marketing team? How to operate and manage?

The team is an important organizational form of the enterprise. The marketing team is an organization established with marketing as its mission. It is the foundation of the enterprise's "software conditions" to ensure performance. How can we optimize our enterprise software and create What about the marketing team that is invincible but has a slightly lower siege? Let’s do a little discussion below.

First, let’s look at the requirements for an excellent marketing team:

1. Have clear team goals

2. Have consistent beliefs , Philosophy

3. Have a far-sighted, pragmatic and efficient leader

4. Have the responsibility of "partially obeying and serving the overall situation"

5. Have members with different roles, matching skills, and proficient in marketing

6. Have a harmonious working environment

7. Have an effective incentive mechanism and restraint mechanism

8. Have a grateful heart, be grateful to society, the company, and customers

9. Have the courage and passion to not be afraid of setbacks and failures, and to constantly pursue success

We know these requirements and build our team based on these 9 points.

After knowing the goals, we should look for the key points to achieve these:

1. Cultivate an excellent marketing director

2. Build a team culture , clarify and promote the mission and goals of the marketing team

3. Clear division of labor, rewards and punishments

4. Close cooperation and efficient communication

5. Effective Authorization, intelligent management

6. Create a learning team and ensure high quality of the team

7. Pay attention to echelon building and maintain team stability

8. Improve and Maintain team innovation and planning capabilities

9. Be good at using new marketing methods such as cultural marketing and online marketing

Then we continue to understand the development stage of a team, that is: the maturity of the team:

Formation period: the stage of sorting out the chaos

Cohesion period: the stage of starting to generate political awareness and active participation

Intensification period: team Members began to openly express different opinions

Harvest period: the stage of tasting the sweet fruits

Knowing this, we can build our team in different ways for different stages:

We can build our marketing team in three stages in an all-round way:

One month to gradually build the marketing team, and firmly believe that professional training can quickly improve the team cohesion and marketing performance of marketing personnel.

It will take two months to improve the daily management system of the marketing team; establish a long-term incentive mechanism for the marketing team; standardize business processes and service processes to prepare for the regional replication of the marketing team.

It can be divided into five steps:

Step one: Selection of marketing personnel: selection criteria for marketing directors, selection criteria for general marketing personnel, recruitment channels for marketing personnel, selection marketing Staff skills

The second step: training of the marketing team: induction training, comprehensive quality training (mainly team cohesion and execution), marketing methods and skills training

Third Step: Establish a scientific and reasonable salary and performance system: the marketing team's overall salary strategy, salary model, and KPI performance appraisal system based on target management (Enterprise Key Performance Indicators)

Step 4: Continue Improve the personal charisma of marketing leaders: self-charging and professional leadership training

Step 5: Daily management of the marketing team: establish a scientific and systematic marketing management system plus team culture plus a personalized management model