What steps does self-study advertising design need?

For you, I want to know how old you are. You should buy some books on sketches and colors and practice at home. Painting is mainly to let you master the laws of beauty and some basic theories. After painting, you can find a teacher to guide your work. Buy some books on design theory, and learn computer and design software at the same time. Are you looking for a job or doing your favorite major? First of all, you should love this major, of course, it is best to have an artistic background in graphic design, because professional training and accomplishment will make you have better development in your work in the future. Too many people just learn computers, know a few softwares and have no design ability at all. Because the entry threshold is too low, the current design level is very different. So I think if you really want to be a competent designer, you really need to study systematically. Looking for a job now, of course, you must be able to use computer software. It is your tool, just like learning to draw. If you can't even grasp the carbon pen, pencil, chalk and marker in your hand, how can you draw sketches, gouache and renderings? All the same. It is a tool and means to realize your idea. What matters is what's on your mind. See more and ponder more. First of all, you should "look down on your eyes", that is, put your ideas first, and then operate. Many 4A creative directors I know can't use computers at all, which doesn't affect their awards at all. It can be seen that your first task when you enter the door is to improve your thinking and figure out what design is first! I can't say a word or two. If I have the heart, I will keep making progress. Of course, don't panic to get familiar with the software. As you know, the software needed for advertising is graphic design. Commonly used softwares include PhotoShop, PageMaker, painter and Corel. Commonly used softwares for web design advertisements include Dreamweaver, Flash, Fireworks, etc. But the most important thing is creativity. What the company lacks is not senior computer production talents, but creative talents. For example, the salary of a creative director is 1/3 or even double that of a chief designer. These are all told to me by the boss of Shenzhen 4A advertising company. Don't say that you are from an artistic background, but your aesthetic vision is higher than your hands. Just watch more and learn more. Self-study is the same for any other major ~ ~ you will understand if you are smart. First of all, wages have been adjusted. The salary she asked for at first was very low, and the better city in China was the coast. For example, the minimum in Guangzhou is 1500. So if your salary requirements are too low, employers will doubt your ability. Therefore, it is adjusted to a better treatment for a new designer-2000 yuan. In this way, it is also the embodiment of your ability (of course, you can't charge exorbitant prices). The next step is to solve the differences in resumes. As a designer, your resume must reflect your sense of design and creative ability in order to stand out from a pile of resumes. Her resume at that time was just a piece of paper, and it was also the most common resume with mental retardation (name, hometown, graduation school ...). Of course, it could not highlight your design personality. So after adjustment, I made a small picture album (about eight pages). Combined with her specialty, the cartoon characters drawn by computer are the main line, but the cartoon characters' heads on the screen are all changed to her own. Each page talks about one content, although it still talks about graduation school and personal experience, but it has a completely different feeling. For example, in the picture, a woman dressed in ancient costume (holding a brush and a palette) is practicing martial arts in front of famous mountains and rivers, and the title is "Being a Famous Family", hehe, that is to say, a graduate school. The last page is about contact information. The picture shows a little boy falling in love with the little girl below (a few hearts pop up on his head) and throwing a paper plane at the little girl in the lower right corner of the picture. The paper plane flies out of a winding curve, which is composed of her contact phone number and email address. Hehe, I forgot the rest. In this case, after some thinking and revision, is it very different from a simple piece of paper before? In fact, the effect is also very good. Three days later, I went to work happily. So you should know that as a designer, even if you have no experience, a resume that can reflect your design level is ok. Regarding the number of years of employment required by advertising companies, it actually refers more to ability than time. If you can have the ability of a designer who has worked for three years, even if you have only worked for one year, there is no problem. Because the advertising level varies greatly from place to place, your previous works may not be useful to you. For example, some people posted a lot of logo designs online, but most advertising companies have little business in this area. So it's not enough to impress them, you need to have corresponding print advertising works. Even if you haven't done it, you can look at the winning works and imitate or do some brand advertisements yourself. In fact, many companies don't require you to design advertisements for newcomers. But if your own plane can reflect your aesthetic feeling and processing ability, it will be of great help to your job search.