Anta quit the BCI organization. What kind of organization is BCI?

Anta will quit the BCI organization, and many people don't know what kind of organization it is. BCI is the Swiss Quality Cotton Development Association, referred to as BCI. Nowadays, BCI's boycott of cotton in China and Xinjiang has aroused many people's anger, so Anta will choose to quit BCI.

Many people don't know what BCI is. In fact, its Chinese name is called Cotton Development Association. It is the largest non-profit organization for sustainable development of cotton in the world. It is not official to certify some enterprises that use cotton. Enterprises can join this organization if they want. After the enterprise joins this, it is to raise the price through quality, that is, to make its own things look tall, and the ultimate goal is for the price of the brand. In the world, most people who join this organization are big brands, and what they sell is the price of the brand. Ten yuan can be sold 100 yuan.

After joining the BCI organization, it is the brand's trademark in the sky, which can make your brand by going up one flight of stairs. But Anta officially announced that it would withdraw from BCI. Because BCI boycotted cotton in China and Xinjiang. In fact, the cotton in Xinjiang is particularly good and the output is particularly high. Most of the best clothes in the world are made by OEM in China. Brands like Nike can sell at such a high price because of the BCI label. Anta said that he has been purchasing and using cotton from China cotton producing areas, including Xinjiang cotton, and he will continue to purchase and use China cotton in the future.

According to his behavior, many netizens praised him and thought that he would make his stock rise instead. Now is the time for people to be angry. If Anta does this, people will admire his courage. He won't do it for himself, he will do it for his country. Anta has always insisted on protecting the rights and interests of consumers with every pair of shoes and clothes.

Finally, I sincerely wish that the brand Anta can develop very well, and more enterprises can learn from Anta in the future, so as to make social development more harmonious.