What kind of company is Ruhan Company?

Ruhan Company was registered and established at the Hangzhou Municipal Administration for Market Regulation on January 3, 2001. The legal representative is Sun Lei. The company's business scope includes services: industrial investment, investment management, corporate management consulting, e-commerce technology, etc.

Ruhan Holdings announced that the company has received a non-binding preliminary proposal from the three founders Feng Min, Sun Lei and Shen Chao on November 25, 2020, proposing to use each The company was privatized at a price of $0.68 per share.

There are three problems with Ruhan’s business model

1. The large amount of marketing expenses is puzzling.

2. Too much reliance on the top internet celebrity Zhang Dayi.

3. No new Internet celebrities have been cultivated, and the Internet celebrity marketing model has not been successfully verified.

Ruhnn’s main business models

include self-operated e-commerce and platform service models. Since last year, Ruhnn has been clearly leaning towards a platform service model to incubate more experts on different platforms.