Brief introduction of Kangzu automatic overshoes

Guangzhou Haijiao Biotechnology Co., Ltd. is located in Dongyu Fortune Park, the Tianhe software base in Guangzhou High-tech Development Zone. In Guangzhou, the frontier of cutting-edge application technology and information in China and even the whole world, the company adheres to the idea of "technology leads the future, and professionalism creates miracles", vigorously introduces high-tech, sophisticated and cutting-edge technical talents at home and abroad, owns the company's scientific research team, and becomes a high-tech company with scientific research strength, mass production, intensive sales and professional service capabilities.

With the improvement of people's quality of life, more and more beautiful rooms and some special places need to be cleaned. At present, people have to change slippers or wear shoe covers with their hands when visiting guests and entering some places that need cleaning. This way of life is extremely inconvenient. When guests come, slippers are often not enough. When slippers are worn by many people, they will be contaminated with a lot of bacteria, which is extremely unsanitary. After the guests leave, slippers all over the floor are exhausted and extremely troublesome. Even if the shoe cover is used, it is very embarrassing and troublesome to bend over and hunch over because it needs to be put on the shoes manually. All kinds of troubles in life are in urgent need of a new product to solve. Our company keenly captures this business opportunity, and the company develops, manufactures and sells automatic overshoes. The product was fully patented (patent number: 293382913.4), so a new household appliance-automatic overshoes was born. And to apply for registration of the "Kangzu" brand. Now we are looking for regional agents nationwide. Company tenet: people-oriented, credit-oriented, scientific and technological innovation and cooperation win-win

Quality policy: customer satisfaction and realism, product development and innovation, scientific management, strictness, quality first and refinement

Business philosophy: starting from people's expectation and finally customer satisfaction

Corporate mission: easy to take one step and convenient for thousands of people! Kangzu automatic overshoes treasure, clean into your home!

service principle: we must do what we say, and we must do what we do.

A journey of a thousand miles begins with the first step. Our hygiene, environmental protection and health start with Kangzu automatic overshoes. 1. "Kangzu" brand automatic overshoes should be said to have achieved the best results so far with the most concise and unique technical scheme on the market. Compared with similar products, It has obvious characteristics and advantages: number of sets, speed of sets, volume and weight, firmness of voice function, cost-effective appearance treatment, service commitment, simple and quick clamping of 5-6 sets of Kangzu overshoes, 1%42x22x13 only for 2.2kg Say hello to high-strength aging-resistant integral engineering plastics, longer service life, water transfer, high simulation, high performance and low price, and implement "three guarantees" Generally, 3 sets of shoe covers are used up before new sets can be installed. Generally, 7% of them are 7%48x24x15, and more than 4kg of them have no assembled parts. Generally, the whole shoe covers are loose and dynamic. Generally, the color matching of plastics is easy to age and crack, and the performance is unstable. Most of them are OEMs. 2. The "Kangzu" brand full-automatic shoe covers are small and beautiful, and can be used regardless of age and gender. There is no need for tools to install the sleeve, and it can be used with it at a glance, which is safe and reliable. A family can receive 1 guests by buying a set of shoe covers and 1 pairs of shoe covers, which can generally be used by a family for one year. The actual annual consumption is only 2 yuan, which is not as good as eating a McDonald's and smoking a pack of cigarettes. It is very practical and affordable.

3. The technical scheme of "Kangzu" brand full-automatic overshoes has been applied for national patent, and the trademark of "Kangzu" has been applied for registration with the State Trademark Office. The company also hired well-known lawyers as the company's perennial legal advisers to ensure that the rights and interests of the company and its agents are protected by law.

4. The company provides strong media publicity support for national agents, and puts advertisements on CCTV and local satellite TV in prime time and well-known newspapers and magazines, thus building a perfect and smooth sales network nationwide. We also provide promotional materials (including leaflets, posters, promotional materials, etc.) to local dealers according to the purchase volume, and assist dealers in advertising in relevant media to improve people's awareness of Kangzu brand. With the improvement of people's quality of life, more and more beautiful rooms and some special places require hygiene and health. At present, people have to change slippers or wear shoe covers with their hands when visiting guests and entering some places that need cleaning. This way of life is extremely inconvenient. When guests come, slippers are often not enough. When slippers are worn by many people, they will be contaminated with a lot of bacteria, which is extremely unsanitary. After the guests leave, slippers all over the floor are exhausted and extremely troublesome. Even if the shoe cover is used, it is very embarrassing and troublesome to bend over and hunch over because it needs to be put on the shoes manually. All kinds of troubles in life are in urgent need of a new product to solve. Our company keenly captures this business opportunity. The company develops, manufactures and sells automatic overshoes, so a new household appliance-Kangzu automatic overshoes was born. And has applied for registration of the "Kangzu" brand to carry out strong investment activities.

Automatic overshoes are a new clean, environmentally friendly and fashionable product. No electricity is needed, so it is safe and convenient. As long as the foot that wears shoes gently steps in, it will automatically put a shoe cover on the shoe, which completely solves the trouble that guests need to take off their slippers when visiting. China has a population of 1.38 billion and nearly 38 million families, of which about 26 million have well-decorated rooms and clean requirements. Shoe overshoes are also widely used in factories, hotels, guesthouses, hospitals, offices, laboratories, computer rooms, real estate model houses, museums, Internet cafes, photo studios, exhibition halls, religious places, Japanese and Korean restaurants, animal and plant farms, oily floors and other places that require shoes to be removed and cleaned. Therefore, the potential market demand for overshoes is very huge. It can be said that the automatic overshoe treasure is a real small product market, and it is an excellent project for the prophet who wants to fight in the shopping mall to choose business opportunities. Looking back on the cultivation and development of the drinking water market in those years, how many people missed business opportunities and wealth because they were optimistic but didn't act, and they regretted it. Now a great opportunity like this comes again, and we can't lose it again! The market is often occupied by the prophet, and fashion is also guided by the prophet. It is undoubtedly an excellent opportunity to get involved in the overshoes market as soon as possible. As long as we grasp this business opportunity, do our best to make good use of all interpersonal relationships, and the investment is small and the risk is minimal. With the huge profit-making space given by the company, we only need to sell 1, sets a year, we can dig the first million in life and realize the ideal of getting rich!

product display

(1) brand:

Kangzu automatic overshoe is a newly emerging industry. The brand of "Kangzu" household sanitary ware is rich in connotation and strong in brand penetration, which has unique advantages in the newly emerging market and is invincible in the market with its good reputation of serving the society.

(2) Channel:

The marketing network of "Kangzu" fully-automatic overshoes Bao covers the national market, with professional market analysis and professional marketing strategies from high-end products to low-end products. Advertisements are published on CCTV, local TV stations, newspapers, radio stations, magazines and the Internet, and the "Kangzu" household sanitary ware is comprehensively and timely delivered and publicized, so that everyone can know it and inspire millions or even tens of millions of potential customers, thus realizing our purpose: "Easy step, convenient for thousands of people! Kangzu automatic overshoes, clean into your home! "

(3) Service:

The full-range service of "Kangzu" fully-automatic overshoes treasure is implemented with 24-hour all-weather service, providing real-time service to dealers and consumers, so that you can truly feel sincere service, assured purchase and safe use.

(4) Products:

Automatic overshoes are a new clean, environmentally friendly and fashionable product that is becoming increasingly popular. No electricity is needed, so it is safe and convenient. As long as the foot that wears shoes gently steps in, it will automatically put a shoe cover on the shoe, which completely solves the trouble that guests need to take off their slippers when visiting. China has nearly 3 million homes, of which about 15 million are well decorated and require cleanliness. Shoe overshoes are also widely used in factories, hotels, guesthouses, hospitals, offices, laboratories, computer rooms, real estate model houses, museums, Internet cafes, photo studios, exhibition halls, religious places, Japanese and Korean restaurants, animal and plant farms, oily floors and other places that require shoes to be removed and cleaned. Therefore, the potential market demand for overshoes is very huge. It can be said that the automatic overshoe treasure is a real small product market, and it is an excellent project for the prophet who wants to fight in the shopping mall to choose business opportunities.

Looking back on the cultivation and development of the drinking water market in those years, how many people missed business opportunities and wealth because they were optimistic but didn't act, and they regretted it. Now a great opportunity like this comes again, and we can't lose it again! The market is often occupied by the prophet, and fashion is also guided by the prophet. It is undoubtedly an excellent opportunity to get involved in the overshoes market as soon as possible. As long as we grasp this business opportunity, do our best to make good use of all interpersonal relationships, and the investment is small and the risk is minimal. With the huge profit-making space given by the company, we only need to sell 1, sets a year, we can dig the first million in life and realize the ideal of getting rich! Marketing is a university question. There are many differences between the marketing of new products and the marketing of traditional products. After more than a year's exploration and summary, we have worked out some experiences for the new product of automatic overshoes. As a new and practical commodity, automatic overshoe treasure has many ways and methods to promote it, which gives people a lot of imagination.

1. Divide channels

① Distribution channels, home supermarkets (such as B&Q, Home Home Supermarket, etc.), residential shops, building materials sales markets, large shopping malls, chain supermarkets, hotel supplies professional markets, cleaning supplies professional markets and home gifts professional markets. Interior decoration materials store. Shoe covers wholesale and retail market. Ceramic tile and floor market.

② Direct marketing channels, broken down by industry system market

Public security system: put it in the trunk of a police car and use it at the crime scene to avoid damaging the crime scene.

electronics and other high-tech manufacturers: the workshop needs dust prevention, which is used by visitors.

medical and health system: hospitals (B-ultrasound room, operating room, CT room), production workshops of medicines, health products and nutritional products.

education system: computer rooms of various departments in colleges and universities, laboratories and computer rooms of primary and secondary schools.

property management: community management committee, moving company (obtaining information).

transportation system: civil aviation engine room, railway engine room, luxury sleeping car, even on the plane.

scientific research system: research institute, design institute and development center.

IT industry: website direct sales in cities, computer rooms in production and scientific research units, and guest reception in workshops.

financial system: bank room and vault.

entertainment industry: large photo studios, hotels, massage rooms and guest rooms in hotels.

production system: production workshop for precision instruments, chips, electrical appliances and other products.

chemical industry: reception desk of laboratories and workshops in chemical enterprises.

Archives: the drawings of municipal construction are stored, which are searched by engineers. The archives charge 1 yuan/Double.

③. Channels for promotion:

Try on overshoes in boutique shoe stores in the city, and cooperate with shoe stores.

Some city TV stations enter entertainment programs by giving away prizes.

You can do "essay writing" activities in newspapers, magazines and publications in the city, with family ties and friendship as the main content.

to enter the gift channel of some large-scale decorative materials, we can cooperate with famous brand floors, and famous brand paints, famous brand sanitary wares and famous brand lamps can all be considered. As a giveaway for their promotional activities. Can enter the city TV direct sales market. At or near the entrance of the supermarket, make use of the popularity gathered by the supermarket to promote sales.

④ Units of gifts and welfare goods:

Government agencies: tax bureau, tobacco bureau, industrial and commercial bureau, power supply bureau, labor bureau, public security bureau, law bureau, finance bureau, telecommunication bureau, health bureau and other bureau agencies with good conditions.

schools: (welfare for teachers) universities, key middle schools and primary schools.

hospital: a major hospital.

financial system: major banks.

insurance system: a gift given by an insurance salesman to a large household, and a reward given by the company to the salesman.

2. Ways of regional investment promotion:

① Newspaper advertising (small investment, large income and quick effect)

We have come to a conclusion through long-term and repeated experiments and feedback from a large number of dealers: Compared with the cost of issuing leaflets, newspaper advertising is much better. For example, the cost of a leaflet of 5, yuan, and the effect of the same 5, yuan newspaper advertising for investment promotion, the effect of newspaper advertising is obviously better than that of a leaflet, and the cost of newspaper advertising of 5, yuan has been recovered before the advertisement is over, and the merchants who are interested in seeing the goods can only be described as hot. Publicity leaflets need to be distributed, and few people read them. Basically, they will put them in the trash can without seeing the contents. On the contrary, newspaper advertisements are more acceptable to consumers and businesses, because they are bought with money and don't look at waste.

②. Recruit business personnel for carpet investment promotion (targeted)

A good business team can continuously improve the business volume of your company, and as long as it is properly managed, the business personnel can continuously increase. Because people who do business make money by themselves, not by your basic salary, you just need to provide him with a platform to play freely.

③ guide students and laid-off workers to mobilize the whole people by way of profit sharing.

④ The newspaper contains advertisements, which makes your products a household name. Newspaper clipping can be carried out selectively, for example, for an electronic industry circle, for a high-end residential area, for institutions and so on.

⑤ TV shopping makes customers come to you. Cooperate with local TV shopping companies to share profits.

3. Training and management of business personnel (teams)

Fighting requires a good team that is brave and good at fighting, and selling and making a good product also requires a good team that cooperates with each other and bears hardships and stands hard work, which is the basic condition for a company to grow and develop. A good team, she will be a great asset to your company.

Recruitment requirements:

Hard-working and never give up. Experience in direct selling, household products insurance or advertising is preferred. Good expression skills, passion, good appearance, male or female.

treatment of business personnel:

basic salary+commission mode; There is no basic salary model for full commission, and the specific situation is treated specifically.

product knowledge training (omitted)

management of business personnel

A, a good team can only be achieved through effective management and a good management model.

B, business people learn from each other and compete with each other to maintain a virtuous circle. A distributor in the southwest of our company used to have a sales team of 3 people who made oil-free cookers. Every day, everyone can basically sell 1-2 sets every day. They have continued their brilliant achievements in cooking fume pots. They only have a strong fighting capacity and passion as a whole team, and their performance keeps rising because there is both competition and learning between them. Maintain a very benign growth cycle, improve each other and achieve * * * surplus.

C, business personnel are required to keep a work diary every day, make a summary before leaving work in the afternoon, and tell their daily experiences or successful experiences and patterns in the form of speeches for colleagues to share. The form of speeches is very good, which can cultivate self-confidence, logical thinking ability, change people's timid expression and cultivate team spirit.

D, put forward the target sales volume, let the business personnel write their own sales plan according to this volume, and then check the daily implementation.