How to sell the whole wardrobe well

Opening a whole wardrobe requires certain team support, and at the same time, it requires the clerk to master certain sales skills in order to make the performance of the whole wardrobe come up.

First of all, we need to master marketing skills.

Marketing skills 1. Create momentum for opening through decoration.

Many stores have blank promotions during renovation. During the ten-day renovation period, people came and went at the door of the store, which was wasted. In fact, at this time, you can make a conspicuous large-scale spray painting and a temporary advertisement, which costs little, but 100 yuan. The advertising content can be the brand image promotion of the upcoming opening, or a little disclosure of the opening promotion. Another way to save money is to pull a banner that says, "How many days before a store opens?" In addition, making exquisite job advertisements is also a good opportunity to promote the brand. Many stores simply write one word or several job requirements. Because opening a shop will inevitably involve recruitment and shopping guide, exquisite recruitment advertisements sometimes have far greater significance than recruitment itself and play a very good publicity role. In fact, we have seen some companies show their strength through full-page job advertisements in newspapers before, and the reason is the same as this.

Marketing skills II. Create momentum for opening through promotion.

Because of long-term habits, customers will not adapt without promotion. In fact, it is not required that the goods sold are of great value, nor that they must be profitable. Some shops promote platinum cards. Because some platinum cards are very special and exquisite, they are generally not available in the market. Girls like it at first sight, especially with three lines on the back. Everyone who sees them is happy: "I am willing to give this card to successful women, fashionable girls and feminine women", and all women can sit in the right position.

Marketing skills 3. Borrowing goods to create momentum for opening.

When a new store opens, customers enter the store. They want freshness, but we want customers to have a shopping experience. Customers have a shopping experience in the store, they will feel like regular customers when they come back next time, and they will relax when they come back next time; That's why we like to go to familiar barber shops instead of going to different places every time. In addition, when customers buy the first product, they will greatly increase their desire to buy other products; That's why we went to the supermarket to buy a bottle of shampoo and finally brought back a lot of things. Therefore, it is very necessary to prepare some inexpensive products that everyone can buy, one more and one less. For example, supermarkets often treat eggs, washing powder and cooking oil as such commodities; Jewelry stores always prepare more small earrings, rings, nail polish and the like when they open, which are also the same products.

For a wardrobe enterprise that wants to dig a bucket of gold in the domestic market, establishing a suitable sales channel is the foundation of success. On the one hand, we should constantly enhance our "internal strength"; On the other hand, we should not rely too much on a single sales channel. In channel construction, we should take a multi-pronged approach, maintain a stable distribution team, ensure the integrity of sales channels with unified image and unified marketing, and then effectively copy them to the whole country.