How to promote the project online?

1, product positioning and product creativity: (target user group) 2, operational objectives: (generally ip and pv, number of users, visits, etc. They are all used for digital assessment on the Internet) 3. Budget input: (How many things can be done) 4. Operation mode/cost: (Operation, operation and maintenance, update, promotion, audit, etc.

Cost) 5. Revenue model: (At present, the revenue model of domestic websites is generally unclear, but there must be a general direction). Where 1 and 2 are directional problems, which determine which direction you should work on this project.

3 is the problem of resources, 4 is the problem of operation and subsequent development, which must also be considered when establishing the project.

Of course, the revenue model of point 5 is also very important, but for most Internet companies, the revenue model is explored in the process of website development, not determined at the beginning (for example, the current video sharing website is still exploring).

In addition, budget input is the premise of the whole project.

As the boss and project supervisor, you must know how long the money in hand can support you to do this project. To what extent? In other words, the people involved in the "cost budget" and "goal setting" stages are: boss+decision-making team +coo. The end of this stage is marked by the approval of the website master plan.

(If yes, continue) Third, start implementation: At this point, you need to determine the personnel of each functional department.

Some bosses who know technology will personally lead the team, and some bosses who don't know much about the Internet will hire coo to be responsible for the finishing and management of this project.

At this stage, coo is generally responsible for recruiting the following personnel: 1, planning (or product) manager: a team that mainly implements the big ideas of the project supervisor and boss into details.

If the project manager is the designer in charge of the brain, then the product planning team is the designer in charge of the nervous system of the whole website.

2. Development Manager: responsible for building the core architecture of the website and leading the team to develop the functions of the products.

3. Design manager: responsible for the design of the website.

4. Promotion Manager: responsible for the external market development of the website.

5. Editorial department: daily operation functions such as website update and maintenance.

At the initial stage of staffing, it is best to recruit managers of all departments first, and then the heads of all departments will deploy personnel according to their own work scope to coordinate the project time and progress.

In addition, in many cases: 1, 1, and 5 belong to the same team (operation department), which is not only responsible for the prophase planning and mid-term project coordination of the website, but also responsible for the daily operation of the website after it goes online.

Moreover, this work is glorious and arduous ("glory lies in dullness, but difficulty lies in slowness")

But at present, many companies will set up product departments to be responsible for the planning and development of new products, but after the development is completed, they are often handed over to (editor) operators to operate.

This often leads to many good products that can't achieve the expected results for various reasons after launch.

2, 2 and 3 are generally integrated into the technical department.

In addition, the operation and maintenance department responsible for the server side is generally managed by cto.

3, the promotion department will generally set up an independent small team to carry out the work, but generally it is also directly branded by coo.

The main personnel involved in this stage are: coo)+ department head. The end sign of this stage is: the heads of various departments arrive at their posts, product prototype: prototype design: this is mainly a matter for product team members.

On the premise of fully understanding boss and coo, the website products are refined according to the scheme of "overall website planning"

And complete the prototype design within the specified time.

Prototype design generally goes through the process of many suggestions and modifications.

It is mainly the process of refining all kinds of text descriptions in the previous website master plan into finished websites.

The main personnel involved in this stage are: coo)+ department head.

The end sign of this stage is that the "product prototype" has been approved.

5. Development+design stage: In this part, coo generally controls the progress of the whole project, and each product manager is responsible for the product progress within his own scope.

The manager of the design and development department is responsible for coordinating and arranging the manpower for the specific design and development of the project.

I won't talk about the specific process.

Operators of other departments, such as promotion department, editorial department and customer service department. , will begin to prepare for the launch of the website.

The main personnel involved in this stage are: coo)+ Design and Development Department+Product Planning Team. The end sign of this stage is that the degree of product design and development has reached the requirements of the product planning team.

Internal test: At this stage, the planning, development and design are basically completed. At this time, the internal testing and content filling of the website need to be improved mainly by the operation team and supplemented by other personnel.

The main personnel involved in this stage are: the final mark of all team members at this stage is to meet the requirements of "overall website planning" and "prototype design" and reach the online standard.

Seven, public beta/operation (online): This step, the website has been online.

The main work during this period is: dealing with bugs, optimizing functions, filling in content, etc.

Eight, operation: the stage has been set up, and it is the turn of the actor who is mainly based on the (coo) operation team to sing.

The technical team retreated to do routine maintenance work.

Results: As an Internet enterprise, the results are nothing more than the following ways: 1, self-reliance, becoming stronger and bigger.

(For example: Hua Jun, chinaz, etc. ) 2. Look for venture capital.

Take out some equity in exchange for venture capital, so that your previous investment can be cashed out.

(For example: Youku, Ku 6, etc. ) 3. The day after tomorrow.

Take out most of the equity in exchange for funds and cash out with profits.

(Example: 5 1

Com and so on. ) 4. Listing

It's a long way to go, Xiu Yuan.

(For example: Sohu, Sina, Wang Sheng, etc. ) Supplement: 1, this step is only suitable for Internet entrepreneurs starting from 0, so I omitted many non-core steps.

Especially in large companies, a product involves too many departments from planning to launching, resulting in huge communication costs.

2. I hope that everyone will not be too optimistic when starting a business on the Internet. If they are too optimistic, they will die in mystery.

We should not be too pessimistic, because the Internet is full of opportunities.

3. I hope you can make good preparations in advance.

To paraphrase: the road is tortuous and the prospect is bright.

I hope to communicate with you ~ ~