Why is LinkedIn closed?

The reasons for the closure of LinkedIn's workplace include the company's layoffs, LinkedIn China's failure to consider the use habits and experience needs of Chinese people, and LinkedIn China's focus on high-end talents.

1, company layoffs

From the second half of 2022, global technology giants such as Microsoft, Google, Meta, Amazon and so on. Layoffs have been made. It is not surprising that LinkedIn, a workplace social platform owned by Microsoft, began to lay off employees in the footsteps of its parent company by downsizing its team.

2. LinkedIn China didn't consider the usage habits and experience needs of China people.

For example, the registration process is cumbersome and the user experience is unfriendly, which makes users feel very unhappy. At the same time, there are many other professional social networking platforms and recruitment websites in China market, which are closer to the needs of China people, so LinkedIn China failed to attract more users.

3. LinkedIn China only pays attention to high-end talents

Ignore the needs of other users. This has prevented it from expanding its influence in the China market. Although some people have tried to launch products that are more in line with China people's habits before, these attempts have failed.

The development of LinkedIn workplace;

In 20 14, LinkedIn announced its entry into China and continued to provide high-quality localized products and services for individual members and corporate customers. In 20021year, LinkedIn released a brand-new application LinkedIn Workplace in Chinese mainland. In the same year 65438+February 65438+April, LinkedIn officially issued a document saying that it had taken the first step of a new strategy and officially released a brand-new application "LinkedIn Workplace" to help users connect with career opportunities.

On May 9, 2023, according to LinkedIn's official WeChat: LinkedIn officially announced the decision to adjust China's business strategy, which will help China enterprises to find and hire international talents overseas and improve their skills in the future; Help China enterprises to build international brands of products and services and expand overseas markets.

LinkedIn will officially stop serving on August 9, 2023. LinkedIn said that it will continue to deepen the China market and continue to support the global development of China enterprises through LinkedIn talents and marketing solutions, as well as LinkedIn learning solutions to be launched in China later this year.