Does POP hand-painting have a future?

With the development of China's economy, China's retail industry is developing at an alarming rate. Domestic and foreign retail giants such as Wal-Mart, Carrefour, Lotus, Bailian, Gome, China Resources, Metro, etc. have seized the beach to carve up the cake of China's retail industry. In addition, the rapid development of local supermarket chains has led to a sharp increase in the demand for artists by retailers, which has led to the current situation that the demand for commercial artists in POP is in short supply. According to Beijing Talent Weekly, Beijing Evening News, Entertainment News and other newspapers, there are more than 3, POP artists in the Beijing market alone, and the recruitment ratio is 1.8, which means that an artist has ten positions waiting for him to choose, which shows that the employment rate of POP artists is very high. According to the reporter's investigation, at present, in Beijing, Shanghai and Guangzhou, the monthly salary of a full-time hand-painted artist is about 8, yuan, and most artists have their own studios, sitting at home with coffee and listening to music to make a lot of money.

Hand-painted POP artists belong to a new and fashionable profession, which is the perfect combination of art and business. It is not difficult to learn POP. You don't need an art foundation, you can learn it by writing. Regardless of gender, age and educational background, as long as you like this profession, you can master the production skills in a short time through the guidance of professional teachers and your own serious study, and soon become a master of POP hand painting. Step into an artist-like leisure POP family. At the same time, as a fashion profession that is loved by young people, it not only fulfills the childhood painting dream, but also brings happiness to fashionable young people after busy work and study. Its employment prospects are also very optimistic and the treatment is quite generous. It is understood that there are many shopping malls, supermarkets, bars, cafes and clubs in China, and the more places where fashion consumption is concentrated, the more inseparable it is from POP hand-painted posters, which is an infinite space for hand-painted artists to display their talents. Moreover, many people love POP recently, not for job hunting, but for entertaining themselves.

Analysis of the present situation of hand-painted POP market in China:

The retail industry in China is growing rapidly. Besides the hardware construction, the most important capital of enterprises is talents. In the final analysis, the competition among enterprises is the competition of talents, and artists are indispensable technical employees in every large-scale store. At present, there is indeed a shortage of artists in China, and the demand for artists in the market is getting stronger and higher.

At present, artists in large-scale stores can be roughly divided into several categories:

1. After graduating from art design, they are engaged in planning, art design and design.

2. Without artistic skills, apprentices learn from masters while working.

3. I didn't graduate from art and design, but gained the corresponding skills through my own efforts, reference books and training.

Actually, Item 2 and Item 3 are the same concept. They have never studied design or art, and it is precisely these talents who constitute the main force of today's art career. However, their professional level needs to be improved. Although they are qualified for some art positions, it does not mean that they are qualified professional artists. Most artists really need professional training to improve their professional level, and it is difficult for bosses to find corresponding talents.

Present situation of hand-painted POP courses in art colleges:

At present, most colleges and universities do not set up hand-painted POP courses specifically, and there are only a few books on POP that are set up as sub-courses. Students choose, refer to and study by themselves, and few professional hand-painted POP courses are taught.

there are basically three requirements for artists in large supermarkets:

1. They are familiar with the operation of computer software such as PhotoShop and corelDraw, and have an art foundation, and can skillfully write hand-drawn POPs (such as China Resources)

2. They only require the computer to be proficient in PhotoShop and corelDraw, but do not require hand-drawing (such as Trust-Mart)

3. There is no requirement for computers (such as Trust-Mart)

Guangzhou Lianbang Education started a hand-painted POP art training class at the end of this year to meet the market demand, and it can enroll at a 5% discount from December 1, 27 to January 5, 28, that is, 5 yuan! !