What is the concept of employing people in Rainbow?

The concept of employing people over the rainbow is to give priority to internal training, supplemented by external recruitment.

Over the Rainbow insists on brand strategy as the source of enterprise's core competitiveness.

From the visual impression, the brand image of "Beyond the Rainbow" is a minimalist rainbow, but also a link, aiming at building a bridge to stakeholders and establishing an equal, friendly and trusted customer relationship with customers.

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Since the establishment of 1984, the company has achieved excellent performance and achieved leap-forward development through humanized and scientific management and professional and efficient operation. The company has two retail brands, Above the Rainbow and Shang Jun. By the end of April, 20 14, over the rainbow brand had opened 58 direct stores in Beijing, Guangdong, Fujian, Jiangxi, Hunan, Jiangsu, Zhejiang, Sichuan and other provinces and cities, and joined in the management of 2 stores. Shang Jun brand has opened two direct stores in Shenzhen and Dongguan.