The development course of Bosideng

Entrepreneurial period: 1976 -1991

Production-oriented

Sewing Group of Shanjing Village (No.2 Brigade), Baimao Township, Changshu County

Shanjing Village Clothing Factory

Baimao Down Clothing Factory

Bosideng's predecessor was a village-run sewing group founded in 1976, relying on 8. In a tough environment, entrepreneurs shouted the slogan of "Strive for the first place through hard work" and made a living with honesty, hard work, unity and pragmatism. Growth period: from 1992 to 1999,

the fashion revolution focused on product innovation

68, pieces were produced and 62, pieces were sold

Bosideng brand sales won the championship

After the enterprise restructuring was completed in p>1994, Bosideng determined the leading position of scientific management in the enterprise. In 1995, the fashion design concept was introduced into the down clothing industry, and the down jacket was changed from "thick, swollen and heavy" to "light, beautiful and thin", leading the consumption trend of leisure, fashion and sports of winter clothing and stepping into the fast lane of development. Maturity: from 2 to 26,

Bosideng was certified as a "well-known trademark in China"

Brand management was the main business

With the rapid development of enterprises, Bosideng further emphasized the values of "loyalty" and "team" and raised "innovation" to an unprecedented height, and comprehensively promoted product innovation, marketing innovation, management innovation and technological innovation. Transition period: from 27 to now

Internationalization

In September 27, Bosideng down jacket won the title of "China World Famous Brand Product". Subsequently, in line with the development strategy of "four seasons, internationalization and multi-branding", the company determined the corporate mission of "creating a century-old brand and building a century-old enterprise" and "making people's lives better".