History of Jinjiang, Fujian Province

More than 20 years ago, no one thought that Jinjiang, which had no shoemaking tradition, had an indissoluble bond with shoes. Today, 20 years later, Jinjiang has become the main shoemaking base in China and the production base of tourist sports shoes in the world. There are more than 3,000 footwear production and operation enterprises in the city, with more than 350,000 employees, with an annual output of more than 500 million pairs, an annual output value of nearly 20 billion yuan, an export volume of 300 million pairs, and foreign exchange earned by export of 654.38+0.2 billion US dollars. Products are exported to more than 80 countries and regions in the world.

When people mention Jinjiang shoes, they will naturally think of Chen Daizhen. As an economic center of Jinjiang, Chen Dai's economic development history can be said to be the epitome of Jinjiang economy. The development of Chen Dai has always followed the upstream and downstream development of the footwear industry. Now people will think of shoes here as long as they mention Chen Dai, and they will think of Chen Dai in Fujian when they mention shoemaking. Experts said that Chen Dai's development process is a vivid example of the benign interaction between industry, brand and regional economy.

The beginning of footwear industry

Chen dai zhen covers an area of 38.4 square kilometers and governs 25 administrative villages and 1 town-run farms.

Chen Dai's development benefited from the pioneering work of some people who dared to be the first to "eat crabs". 1in the spring of 1979, Lin Tuqiu and others 14 each invested 2000 yuan to start a clothing, shoes and hats factory, and the products sold well. County and township party committees timely formulate measures to encourage farmers to make use of "three leisure" (spare money, vacant rooms and labor) to develop sideline businesses and become rich. Soon people followed suit, with a hammer, a table, a pair of scissors, several household sewing machines, a simple factory building and simple shoemaking tools, and Chen Dai's shoemaking industry started.

Chen Dai's shoe factory grew up in imitation and mutual imitation. Chen Dairen went to stores in major cities all over the country and bought back shoes styles that she thought were better. The number of shoe factories is increasing year by year, and the scale of shoe factories is also expanding. By 1984, Chen Dai had 700 shoe factories, becoming the first 100 million yuan town in Fujian Province.

However, due to the low technology and equipment of the shoe factory, the quality of shoes can not be guaranteed, especially the shoes sold to the northern market, which are cracked everywhere due to the dry air and low temperature, and a large number of "week shoes" and "street shoes" have appeared. Chen Dai's real footwear industry once entered a trough.

At this time, Chen Dairen began to realize the true meaning of enterprise survival and development: "In terms of quality, Chen Daixing; Under the quality, Chen Yu is declining. " From 65438 to 0987, Chen Daizhen raised more than 2 million yuan by himself, and jointly established the first shoe plastic quality inspection institute in China with relevant departments, and began to carry out strict quality inspection on shoe plastic. Chen Dai began to embark on the road of rejuvenating the town with quality, and the development of enterprises entered a new era.

Form a huge economy

Many experts believe that Chen Dai's greatest success lies in the modular layout and benign development momentum of regional industries. Since the middle and late 1990s, in order to solve the problems brought about by the decentralized development of rural industries, such as unreasonable industrial spatial layout, large dispersion of industrial structure, waste of land resources and serious environmental pollution, Chen Dai insisted on highlighting industrial characteristics as the main content, upgrading the connotation and functions, making the enterprises here highly related, forming a typical "block economy" and presenting a modular production pattern. Although most enterprises in the community are small in scale, thousands of similar enterprises gather together to form a larger total scale and higher market share.

At the same time, the enterprises in the town have close division of labor and cooperation. Product production is based on the division of labor and cooperation in the value chain, and different links of a product's value-added are completed by different enterprises, that is, most processes from raw materials, production, assembly and sales and the intermediate links of each process are completed by different enterprises. In Chen Dai, some enterprises specialize in producing plastic shoes, sandals and travel shoes; Some enterprises specialize in producing shoe last, shoe buckle, sole, shoelace, shoe lining, heel and even shoe box. Here you can also easily find all the raw and auxiliary materials needed for processing and producing shoes, such as shoe machines, shoe samples, chemical rubber, hardware accessories, soles and so on.

In cities and towns, various types of enterprise organizations, such as handicraft workshops, small business owners, virtual enterprises, comprehensive large enterprises that sell products to end users and outsourcing companies, and service organizations that provide information and market support for regional industries, can survive and develop. Based on their own resources, enterprises choose the production links that can give full play to their own advantages in the product production value chain, realize reasonable regional division of labor and maximize benefits, and keep Chen Dai's regional industries competitive for a long time.

Chen Daizhen has created a series of digital myths, from relying on foreign resources to operating a shoe factory to a shoe industry cluster with a complete industrial chain. In 2003, the total industrial and agricultural output value of Chen Dai reached 654.38+0.085 billion yuan, and the tax paid was 420 million yuan. The per capita net income of farmers is 8292 yuan.

At the same time, Chen Dai's enterprise also owns 7 well-known trademarks in China, 3 famous brand products in China, 7 famous brand products in Fujian and 2 1 brand in Fujian province. Among them, 1 1 enterprise's products have obtained the national inspection-free qualification.

Professional market pull

On the other hand, Chen Dai's success comes from the professional market. In the early days, most enterprises didn't have the strength to build their own marketing network, so they could only rely on the relatively concentrated trading market, so a number of professional markets were formed around various industrial clusters. The prosperity of professional market will give birth to new enterprises and accelerate the formation of industrial clusters in the interaction between production and market. Chen Dairen can proudly say that the Chen Dairen shoe material market, which integrates the wholesale, retail, storage and transportation of raw and auxiliary materials for footwear industry and the display of shoe machines, has grown up. Statistics show that Chen Dai's shoe material market has attracted merchants from all over the country and more than 30 countries and regions such as Korea, Italy, Australia and Argentina, with an annual transaction volume of over 4 billion yuan, making it one of the largest shoe material markets in East China. At present, a planned land of 200,000 square meters, with a total investment of 300 million yuan, has also appeared in the bustling area of Chendai, which integrates exhibition, trade and information technology exchange.

Since the beginning of the new century, many people have to ask a question when they come to the Chen Dynasty. Will there be greater development in the Chen Dynasty? The answer of the person in charge of chen dai zhen is that it is developing from "groping for its own progress" to "government guidance and planned development of enterprises". At present, chen dai zhen is implementing the strategy of "grasping the big and helping the superior and taking the small" to guide enterprises to unite and strengthen, and at the same time, it will support the development of the tertiary industry such as intermediary, labor, transportation and information, expand the industrial scale and optimize the industrial structure.

Chen Dai's tomorrow, we believe it will be better.