This time, the algorithm was defeated by the world.

Author | New Economic Boiling Point Guo Juan

Since the emergence of the algorithm, there have been some new types of jobs in the Internet field: take-away riders, drip drivers and online teachers. ...

This new profession all works under the platform algorithm of the Internet, showing a loosely coupled relationship with the platform, which in turn is no longer fully responsible for the protection of workers' rights and interests.

However, when the results of the police investigation on the incident of pulling goods came out, it was once again proved that the algorithm is not omnipotent in the new labor relations, because there are still ways of the world that the algorithm can not solve.

If passenger Sasha and driver Zhou have enough emotional ability: after Sasha paid the fare in 37 yuan, ask the driver who picked her up to help move something and let the driver earn more money on this bill; If the driver has a better service attitude towards this petite girl and can patiently explain when driving to a remote place, the girl's inner fear can be eliminated.

Sasha jumped in front of the window for six minutes because Zhou's car was not monitored. We don't know what they said. In short, judging from the police investigation results, this tragedy is not too complicated.

It's just that passenger Sasha prefers to run 15 trips by herself and insists on moving things by herself in order to save money. Her behavior is also corroborated in another report. Sasha, who earns 20 thousand a month, gives it to her family 18000, and keeps 2000 for herself.

In addition to soliciting fees during the transaction, drivers also want to earn service fees for handling goods. This is the service feature given by the cargo pulling platform: the passenger attribute is similar to Didi, and the service of handling attribute is added.

If taxis are "standard products", it is easy to standardize services; Then, the handling that belongs to the service category is classified as "non-standard goods". Historical experience tells us that non-standard products are the most difficult part in the process of e-commerce. Therefore, on the black cat complaint platform, the cargo girl was complained 3267 times, and most of the complaints from users focused on "unauthorized price increase" and "no compensation for cargo damage".

In this case, the driver is not a vicious person, but a "mediocre evil": he doesn't take the initiative to hurt others, and he doesn't get pleasure from the injury. He just doesn't feel or realize this evil.

In a word, all kinds of extreme factors meet together in this way, which eventually leads to tragedy.

The reason why the cargo girl needs to be responsible is that, first, the driver and Sasha have never met, and the platform where they generate links is the cargo girl. Therefore, the platform has created this trading environment, and first of all, it is necessary to ensure the security of transactions.

Just like some time ago, the marriage and love platform exposed various incidents of killing pigs, and public opinion more accused the marriage and love platform; Another example is the e-commerce platform. Once consumers buy fakes, the security of the transaction will be reduced if the "first payment" rule is not explored later.

Similarly, as a service platform for freight transportation in the same city, how to create a safe trading environment is also very important. Unfortunately, it lacked comprehensive monitoring at first.

Although the country only has the regulation of "two passengers and one danger" at present, that is, long-distance passenger transport, urban passenger transport and dangerous goods transport vehicles must be monitored all the way, in the moving scene, freight transport in the same city is reserved for people and goods, that is, it contains the factor of "urban passenger transport", and this monitoring must be carried out and has a legitimate reason. Therefore, the relevant national regulations may improve this new situation in the next step.

Online monitoring requires huge investment. Take Didi as an example. According to the data of consulting organization and Jun Hengcheng, in the first half of 20 18 alone, Didi spent 3.7 billion on the server. The freight forwarder, who just got the financing of/kloc-0.5 billion US dollars in June this year, should have the strength to start this matter.

On the other hand, suppose Sasha is sitting in the monitored car and finds that the driver's behavior is biased. Sasha can synchronize the dangerous situation to important contacts, Didi platform and even the police at any time during the trip.

Secondly, it discusses the motivation of everyone's behavior in the event of pulling goods. Besides personality reasons, platform rules are also an important factor.

Last June, there was a big discussion about the correlation between platform rules and new labor relations. One case impressed me deeply: one take-away order followed another, although it was only 1 km, and the system stipulated 20 minutes for him. During this time, he has to complete three things: take the meal, wait for the meal, and deliver the meal.

Timeout is one of the penalties for platform control riders. Last September, CCTV tracked a rider and learned that if the rider worked overtime for 4-5 minutes, he would be deducted about 1 yuan, and if he exceeded 10 minute, it would be 2, 3 yuan money. If you encounter a bad review, you will be fined 50- 100 yuan. If you are unfortunately complained, you will deduct the rider 500 yuan.

And the rider's commission for sending a single ticket is only about 5 yuan. Under this mechanism, closed-circuit television tracked the rider's lunch delivery, resulting in six traffic violations within 50 minutes.

The "abnormality" of rider's behavior is related to the irrationality of platform algorithm. More macro data shows the correlation between the two. A set of data from People shows that:

Similarly, there are a series of indicators in the pulling of goods. The low-cost processing that users can enjoy is the inevitable result of the Internet entering this field and capital subsidies seizing the market.

Looking back on the moving situation many years ago, the starting price for finding a professional moving company in a city like Beijing is several hundred yuan, and the price of each floor should be increased according to the actual situation. But the purpose of moving company service is to move things, so besides the driver, there are many "staff" in the trunk.

However, this way of moving is more suitable for families, with heavy furniture, many household appliances and many sundries, and it is packed in one car to take away. And a girl who lives alone like Sasha moves, I'm afraid this service can only fill a quarter of the cars.

This is also the place where cargo cheerleaders and fast dog taxis find blank spots in the market. According to the data of Analysys, at present, in the freight market in the same city, the first place is the cargo girl, accounting for 53%, followed by the fast dog taxi, accounting for 24.6%.

In the public information of cargo Lala, the first service it provides is home improvement building materials, the second is moving, the third is logistics express delivery, and the fourth is clothing fabrics. Different from traditional moving companies, traditional moving companies recruit people to serve, while cargo women learn from each other and manage a group of people who have no formal labor relationship with them through platform algorithms.

The rules for allocating drivers' work on the platform include the distance from the delivery place, membership level, punctuality rate, behavior score and refusal rate. Take the membership level as an example. Drivers who enter the freight forwarding platform pay 600 yuan deposit first, and then the platform sells them grades-junior members, senior members and svip, with monthly fees ranging from 299 to 899.

Because of different membership levels, the number of orders recommended by the platform is also different. Hearing this, does it feel like the "bidding ranking" promoted by Taobao in the early days? Because of the rule of Taobao, many small and medium sellers can't see the traffic at all.

Similarly, as a "marketing manager", the cargo girl ignores the balance between supply and demand of drivers. It can even be said that the more drivers, the better its income. On the platform of oversupply, drivers are increasingly dependent on the membership level, which is no different from the essence of bidding ranking.

Another rule on the cargo pull platform-"behavior score" needs users to evaluate. The driver's basic behavior is divided into 100 points, below 80 points, the withdrawal is postponed for 7 days, below 60 points, the order quantity is affected, and below 40 points, the number is directly sealed. After the user completes the order, four favorable comments can increase the driver's behavior score 1. If the user gives the driver a bad review, it takes 30 favorable reviews to offset it. ...

Under this mechanism, there are also extreme situations. 2065438+In August 2008, Ningbo Municipal Transportation Bureau received a complaint. A user received a threatening phone call from the driver because he gave the truck driver a bad review. The reason for the user to sue is that "the driver stood by and watched him and his colleagues carrying three iron blocks weighing 40 to 50 kilograms ..."

Recently, on another platform, a woman was threatened by the driver with a death call because she gave a bad review to the freight driver, which made it difficult for her to take orders. According to this lady, during the service, the driver sat on the ground with a bad attitude. The lady finally gave a bad review, but after receiving the death call, the lady changed the bad review back. ...

Liang Jie, a teacher at the School of Economics of Shanghai University of Finance and Economics, believes that the goal of the algorithm should not be simplified to be more and more accurate, but should be "flexible", "space" and "fault-tolerant", so that everyone can use the flexibility of the algorithm to ensure the smooth progress of the work.

"Many platform designers have not tried to send a few orders in the first line or their experience is not rich enough, and the concept of system design lacks humanistic spirit." There are takeaway riders in front and lesbian drivers in the back, all trapped in the system.