Brief introduction of Guangdong Jiulian Technology Co., Ltd.

Work hard and concentrate on one thing.

Jiulian Technology was established at the end of 200 1. Nine people in the entrepreneurial team are engaged in IT and broadcasting industries, and have worked in TCL, and have accumulated rich technology and experience. At the beginning of its establishment, the company mainly used its own technical advantages to provide ODM products for other companies in the same industry, such as wireless meter reading, car driving recorder, IP phone, car stereo, cable TV scrambling and descrambling and other electronic products. Because there is no funds, it is more difficult to start operations, especially cautious. In 2004, the market situation changed fundamentally, and digital TV began to rise, which had a great impact on the traditional analog market. At that time, many enterprises were very optimistic about the emerging market of digital TV, including Huawei, Haier, Skyworth, Changhong and other giants in the communication and home appliance industry. The competition is extremely fierce, and the market access threshold of digital TV set-top boxes is extremely high, which requires enterprises to invest huge manpower, material resources and financial resources. Nine consecutive years of weakness, a little carelessness will lead to great disaster and face life and death choices. After a long period of repeated discussion and even demonstration, Jiulian finally chose to develop into the field of digital TV set-top box products. Once it is decided, Jiulian will devote itself to the digital TV set-top box market, shut down other unrelated projects and strive to become a professional manufacturer and service provider of digital TV set-top boxes. Jiulian's choice is right. First, they are all from the broadcasting industry and are good at making digital TV set-top box products in the broadcasting industry. Secondly, it is a rapidly developing industry, with a market space of 200 million users in China alone. Of course, the market competition is also extremely fierce. However, Jiulian Technology has survived in this field and won customers and markets by technology and teamwork. Since 2007, Jiulian Technology has gradually become a brand-new brand in the field of digital TV set-top boxes, and is regarded as a "dark horse" by the industry. Up to now, the company's products have covered more than 30 provinces and cities in China through its own brand, OEM and ODM. , and has been recognized by more than 500 radio and television customers, and successfully opened up foreign markets such as South America, the Middle East, Europe and America.

After nearly three years of brutal reshuffle of the industry, there are few enterprises left in the digital set-top box product market, including Huawei, Haier, TCL and other well-known enterprises, which have chosen to quit. Facts have proved that the ecological environment of this industry is extremely bad and the competition is extremely fierce. It is a miracle that Jiulian can achieve such results, and everyone in Jiulian is proud of it.

Coping with the crisis calmly is the magic weapon to win the nine leagues.

The global financial crisis that broke out in 2007 brought great impact to domestic manufacturing industry. In this context, Jiulian has not been affected, but its production and sales have also been greatly improved. In 2008, the sales volume of digital set-top boxes rose to the second place in China. Jiulian can make great strides in adversity for the following reasons:

Seize the opportunity and give full play to your strengths. Before the financial crisis broke out, Jiulian timely adjusted its product strategic positioning and focused on the domestic digital TV set-top box field. This is the strength of Jiu Lian. They have strong technical research and development strength and quick response ability.

The capital chain is perfect, breaking through the shortcomings of the industry. The biggest shortcoming of digital TV set-top box industry is the problem of funds. Since 2008, Jiulian has been recognized by many banks such as ICBC, CDB and China Construction Bank. In the same year, Jiulian sold 2.8 million units with an output value of 500 million yuan, and built Jiulian Science and Technology Industrial Park with a production capacity of over 5 million units. Now, Jiulian has become a high-tech enterprise supported by the Guangdong provincial government, and is considering becoming a public company through listing, in order to obtain more resources and seek greater development. According to the current development speed of the company, Jiulian Technology may be listed on 20 10.

Industry-University-Research, strengthen independent innovation. Jiulian has a research and development team of more than 200 people, with independent intellectual property rights and strong technical competitiveness; For more than ten years, the impregnation industry has grasped the pulse of technology and market, and has been exploring with innovative thinking, and has more than 50 independent intellectual property rights, including invention patents. Jiulian knows that the development of independent innovation is the decisive factor to enhance the core competitiveness of enterprises. According to its own situation and surrounding environment, it has gradually formed a mode of technological research and development and independent innovation, which is mainly independent and supplemented by horizontal cooperation, including cooperation between enterprises and cooperation with universities in Industry-University-Research. Jiulian is making great efforts to improve its technological innovation capability, and in 2006, it established Guangdong Digital TV Set-top Box Engineering Technology Research and Development Center. Secondly, we choose to establish stable cooperative relations with scientific research institutions, institutions of higher learning and technical service departments, enhance our ability to absorb advanced technologies, learn from the world's leading technical level and transform it into our own technology. Jiulian has successively passed ISO9000 international quality system certification and FCC, CE, UL and CCC certification. At the same time, Jiulian understands the market, understands the demand and can respond quickly according to the demand. In the past, Jiulian's analog scrambling and descrambling products once occupied a broad market, and now their cable digital set-top box sales can also maintain the top three in the country. In the future, Jiulian will provide more high value-added products and services.

Emphasize corporate culture construction and brand service awareness. If an enterprise wants to go against the trend and make achievements in the harsh economic environment, it must not only have unquestionable hardware advantages, but also have corresponding software support, just like a set-top box. Zhan, chairman of Jiulian, believes that Jiulian's software advantage is corporate culture. Jiulian has gradually become a brand in the field of digital TV set-top boxes since 2007. Behind this brand is that they are based on radio and television, insist on paying equal attention to word of mouth and service, technology and products, and bring tangible benefits to customers. Jiulian often said that "commitment is responsibility". For the promise of delivery date, air transportation at any cost, and for the promise of service, 30 people fly in the sky every day. While emphasizing economic benefits, Jiulian also emphasizes a kind of corporate responsibility. The formation of this concept comes from the corporate culture of Jiulian Technology. Jiulian boasts itself as a grass-roots culture, a self-discipline culture that has improved with the growth of Jiulian, and is relatively low-key. Set-top box is an industry product, but it is also a brand for Jiulian. What they have been thinking about is what value Jiulian's set-top box can provide to users. Therefore, they designed different models of products according to different needs. Jiulian always insists on impressing customers with quality and service, and persistently shapes its corporate image with a rigorous and pragmatic, enterprising, honest and law-abiding style, which also comes from Jiulian's core values of "win-win and sharing". Moreover, Jiulian's cultural lineage has a taste of wolf culture. Jiulian has no individual, only a team, emphasizing rapid response, win-win sharing, communication and coordination. It is the corporate culture that makes Jiulian a very competitive company.

Establishing "Jiulian Love Foundation" with People as the Foundation.

Jiulian's management is extremely humanized, and the "Jiulian Love Foundation" was established within the company. This is a caring organization initiated by Jiulian people themselves. Based on the basic principle of "enterprise advocacy, employee participation, caring for employees and serving the society", we aim to carry forward the traditional virtues of the Chinese nation of "being ready to help others and helping the poor" and create a "United, friendly, harmonious and stable" enterprise environment, which not only dedicates our love to the society (such as snowstorms and earthquakes), but also aims to help people suffering from natural disasters and earthquakes. At present, the foundation is running well and has given love to many social and enterprise employees.

Jiulian has always been a team-oriented enterprise. It is also the concern of Jiulian management to look forward to the sincere, shared, responsible and sincere cooperation of employees and help them solve difficult problems in their lives. The company pays attention to things that are close to the actual needs of employees, such as buying a house, medical care, education and so on. , and is committed to providing all kinds of services and convenience for employees. This is also a corporate culture of Jiulian.

Zhan Qijun, chairman of Jiulian, said: "If you don't sweep a room, how can you sweep the world?" Jiulian, do yourself well first, then you can do a good job in products, services and markets, make greater contributions to the national cultural information sharing project and China Radio and Television Modularization Project, and be a brand pioneer in the field of digital set-top boxes in China!