IKEA’s first apartment in China costs 15,000 yuan per square meter. How has this property been received in the market?

Many people must be very familiar with IKEA. You can see their stores in some first-tier or new first-tier cities. The reason why IKEA can develop rapidly in China is mainly due to its The product caters very much to the tastes of young people, so it can be promoted quickly in these cities dominated by young people, and its products are indeed good-looking. This time, he will launch his own product in China for the first time. Apartment, so today we will discuss what this process is like.

First, how would you rate this apartment?

We all know that when buying a house, we need to consider three factors, namely location, location and location. These three factors basically determine the price of real estate. The apartment that IKEA chose to sell this time is located in Changsha. The price per square meter is around 15,000 yuan. It can be said that the price is still a bit high. After all, at such a price, you can buy better commercial housing in Changsha city instead of apartments.

Second, what are the characteristics of this apartment?

The reason why his apartment is on the hot search this time is, on the one hand, because it is the first time he has sold an apartment as a fixed asset in China, and on the other hand, it is because he has embarked on a new journey. The sales model is to move in with your bag. According to the notice given by IKEA, the conditions they gave this time are quite good, that is, everything is fully decorated and comes with all IKEA furniture.

Third, how to evaluate the company’s behavior?

To be honest, I feel that their strategy is very correct. You must know that many young people in China are very troubled by decoration and choosing furniture. If IKEA can guarantee product quality, , creating a slightly higher-priced rental house for young people, I feel that it can be recognized by most people. I also took a look at Changsha. Its average price is between 10,000 and 12,000, and its selling price is several thousand yuan higher than other places. If it comes with fine decoration and a full set of furniture, I feel that it is still better. Worth buying.