Baisha Culture of Baisha Tobacco

"Baisha" brand cigarette was founded in 1975, and has now developed into a well-known cigarette brand with different price points and specifications. It selects the top tobacco leaves from Hunan, Yunnan, Guizhou and other tobacco-producing areas, and is refined by scientific formula. It has the characteristics of delicate fragrance, elegant and mellow aroma, pure and comfortable aftertaste, and is favored by consumers.

Since 1980, "Baisha" has successively won the honors of high-quality products of Hunan Province, high-quality products of China Tobacco Corporation, the top ten most competitive cigarette brands in China, the most satisfactory brand for customers and the famous brand products of China. From 2002 to 2008, "Baisha" ranked first in the whole industry in single brand sales for six consecutive years.

"Crane dances in white sand, and my heart flies." Over the past 30 years, China Tobacco Hunan has made the key brand of "Baisha" with painstaking efforts and sweat, and interpreted the legend of "Baisha".

Crane is a symbol of "White Sands" culture. "Baisha" found its ideal state from the spirituality and persistence of the crane-

Self-confidence: Crane's self-confidence comes from its own courage and survival strength; The confidence of "Baisha" comes from the accumulation of the past, from the efforts of reality, and from the grasp of the future.

Calm: the crane's posture is elegant and calm, but it is always alert to the changes in the environment; "Baisha" carries out industry management in strict accordance with professional rules, handles problems in an orderly and leisurely manner, always maintains rapid response ability, remains alert in calmness, and remains keen in order.

Steady: although the crane is elegant, it is practical and steady; The style of White Sands is modesty, prudence, truth-seeking and pragmatism. Once you have identified the direction, you will go to the goal step by step and go forward bravely.

Cooperation: cranes are social animals, especially in the process of flying, they all walk in groups; The cause of "White Sands" is the cause of every smoker in China, Hunan.

Harmonious life: in order to survive, cranes have always maintained a harmonious relationship with the natural environment and do not participate in unnecessary disputes and conflicts; "Baisha" advocates sincere unity at home and emphasizes harmony with the social environment at home.

White Sands and cranes have witnessed the history of human progress and development, and the spirit of self-improvement and self-transcendence in life. "Baisha" regards cranes as cultural ideals and beliefs, and cranes as cultural totems that interpret spirit and ideas.

With the progress of the years, "White Sands" absorbs the outstanding achievements of material civilization and spiritual civilization in the spirit of eclecticism and innovation, and flies higher and higher.

Xianglingshan, Yu Yan

This is a remote town, an ancient historical city and a famous cultural city. In the history of this ancient city, there is one person who cannot but mention. During the Tang Dynasty, he traveled in the countryside and left his feelings on the landscape bridge, leaving immortal poems for this small town.

This city is Yongzhou, Hunan, and this person is Liu Zongyuan.

On a foggy morning, Liu Zongyuan came to the Xiaoshui River five miles east of the city and looked across the river at Xiangling Mountain. At that time, he was moved by the scene in front of him, and wrote, "The altar road at the mouth of the Hengjiang River, the king of the small boat, is deeply inclined to Xiangling Mountain."

After a long night's worry, the fog is near Jiangjin.

Apes are a little sparse, and mountaineering is entertaining.

The sunrise is quiet and the crystal is boundless.

The floating light turns the bird, and the heavy scene shines on the scales.

……

Xiangling Mountain is an island made of natural rocks. It is 20 meters long from east to west and 15 meters wide from north to south, 8 meters above the water. It is such an island that is famous for Liu Zongyuan's poems.

In the Tang Dynasty, Liu Yuxi also visited Xiangling Mountain, and left an article "Xiaoxiang God" with feelings: it's so sad to be small, small and outside the cloud nine. If you ask where the second concubine is? Lingling vanilla dew Mid-Autumn Festival.

Later, Xu Xiake, a famous geographer in Ming Dynasty, also came. One spring day in the tenth year of Chongzhen in Ming Dynasty, he came here to visit the victory. After staring for a long time, he recorded the topographic position, geomorphological characteristics and geographical structure of Xiangling Mountain in detail in the Diary of Songs of the South of China.

In the Qing Dynasty, Guanyin Pavilion was built on Xiangling Mountain. Local residents burn incense and worship Buddha, and monks in the pavilion recite scriptures and meditate, which adds a bit of mystery to Xiangling Mountain. Since then, there has been a saying of "fragrant zero smoke and rain", which has become one of the eight scenic spots in Yongzhou.

Xiaoshui flows five miles behind Xiangling Mountain, and will soon enter a riverside of Xiangjiang River. Lingling Cigarette Factory will stand by and watch the river. 1983, the factory founded "Xiangling Mountain" brand cigarette, which attracted much attention as soon as it went on the market, and was awarded the title of "Best-selling Brand in Hunan Province" by 1989 because its taste was close to the local taste and Xiangling Mountain's extensive cultural cognition.

Subsequently, with the reform and adjustment of China tobacco industry, various brands of cigarettes were introduced, and the competition in the cigarette market became increasingly fierce. By 200 1, 19, "Xianglingshan" cigarettes, which enjoyed a good reputation in the market, have completed their historical mission and withdrawn from the market.

Zero smokers understand that this is the result of market competition and the inevitable choice made by Hunan tobacco industry on the road of becoming bigger and stronger. This is a rare historical opportunity for Lingling cigarette factory.

Raise the sails of hope and sound the drums of charge. In the chess game of the overall development of Hunan Zhongyan, Lingling cigarette factory, which carries higher expectations, has a more steady pace and a more sonorous foot sound.

Today's Lingling cigarette factory, like Xiangling Mountain in the water, is more lush and vibrant under the influence of spring breeze and spring rain. "The desert is lonely and straight, and the long river sets the yen", "The orchard under Helan Mountain takes shape, and the northern part of the Saibei River is famous throughout the ages". Ningxia, located in the northwest of the motherland, is an ancient, rich and magical land. At the foot of Helan Mountain and on the bank of the Yellow River, the story of Xixia Kingdom, which dominated the northwest for nearly 200 years, is sung.

There are five treasures here, namely, red wolfberry, yellow licorice, blue Helan stone, white sand beach sheepskin and black seaweed; Here, the tomb of Xixia stands quietly, and Husha Lake has beautiful scenery; Here, fruits are fragrant for thousands of miles, fish and shrimp are full of gardens, and cattle and sheep are everywhere; Here, back to the Han family, write a symphony of national unity. ...

Wuzhong, 60 kilometers away from Yinchuan, is known as a bright pearl in the south of the Yangtze River. Qinqu and Hanqu send Yellow River water to the fields. This city, with half of the Hui population, has solemn mosques and rapid urban construction. Wuzhong cigarette factory is located near the beautiful piano music.

Wuzhong cigarette factory was founded in 1970 and developed from a small workshop with only a few simple equipments. I have never forgotten that the entrepreneurs in the early days of the factory, after years of hard work, are now old people with children and grandchildren. Speaking of selling cigarettes on the back street and working overtime to produce cigarettes, they are very emotional.

On August 30th, 2004, the joint reorganization and listing ceremony of Changsha Cigarette Factory and Wuzhong Cigarette Factory was held in Wuzhong Mingzhu Square, and Wuzhong Cigarette Branch of Changsha Cigarette Factory was formally established. From June 5, 2006 to 2006 10, Wuzhong cigarette factory became one of the cigarette factories under Hunan China Tobacco Industry Corporation.

In July 2007, the State Tobacco Monopoly Bureau approved the implementation of the technical transformation project of Wuzhong cigarette factory. Through technical transformation, Wuzhong Cigarette Factory will build a "U"-shaped joint workshop with an area of 1.97 million square meters, forming a continuous and complete technological process from sheet tobacco feeding to finished products leaving the factory, updating a processing line with a production capacity of 1.500kg/h, and at the same time carrying out supporting transformation of sheet tobacco, cigarette wrapping and power facilities. After the technical transformation, the production capacity of the tobacco factory will reach more than 6.5438+10,000 cases, which can meet the technical quality requirements for producing "Baisha" cigarette brands.

At present, the main part of the technical transformation project of the joint workshop and supporting facilities with an investment of nearly 200 million yuan has been completed, which has inserted new wings for Wuzhong Cigarette Factory. Wuzhong cigarette factory, a small, refined, small and beautiful enterprise, will be like a simple and honest northwest man, watering his hopes with his own labor and sweat, harvesting the fruits of success and adding luster to the pearl. 1987 works in Siping cigarette factory. I remember calling the factory after I arrived at Siping Railway Station. Master Meng of the factory team came to meet me at the station in Hino truck. Later, I learned that this Hino van was the best one in Siping Cigarette Factory at that time, except for the factory director's office car-a second-hand "Bluebird" car.

Because I am engaged in data translation, I began to collect and understand the production equipment and other related information of the tobacco factory after I arrived at the factory.

I still remember clearly that Master Lin from the production department took me to the workshop to learn about the production equipment. This is the first time in my life that I have learned about the whole process of cigarette production.

I remember that the silk workshop was messy and dark. The main production equipment of the silk workshop is: a large steamer, a thresher and two shredders. There are three cigarette and packaging workshops, namely: light cigarette (filter-free cigarette) workshop; Workshop 8 1 (named after the total length of cigarettes produced is 8 1mm); MK-8 workshop (named after having imported equipment MK-8). In addition, there is a workshop for producing mouth sticks and an imported PM5 molding machine. This was the composition of the whole production equipment of Siping cigarette factory at that time.

At that time, two things impressed me the most; First, the packaging conductor puts the cigarette on the equipment. When they shake their hands, they can accurately throw hundreds of cigarettes into the equipment, and none will fall off. Second, those women workers wrapped cigarettes with their hands quickly and skillfully.

From 65438 to 0988, I visited a cigarette factory in England. I saw that there were few people in their workshop and the whole production process was completely automated. Even the mouth sticks are transported to the cigarette machine by wind. I was really envious at that time.

Siping cigarette factory, especially after joining Hunan China Tobacco Industry Co., Ltd., has made a qualitative leap in both production equipment and enterprise management compared with 20 years ago. Wu Yi, a poet of the Southern Song Dynasty who once knew the army in Chenzhou, wrote a poem when he was about to leave Chenzhou: short temples are not white, but autumn is more important. The west wind blows the guest's tears, and the dusk rain sends the boat. I still think wine tastes better, and staying in the mountains is more important. Years off, Chenzhou is known in poetry.

The poet talked about his personal feelings when he left. He was slightly drunk, and the west wind and dusk rain seemed to be telling the poet something. The impression of Chenzhou has to be revisited in poetry another day.

"Chen" is the exclusive place name of Chenzhou, and the ancient Chinese characters are composed of "forest and city", which means "city in the forest". Chenzhou has outstanding people and rich natural resources. Since ancient times, it has had the reputation of "green mountains on all sides, lakes and mountains". Chenzhou has a long history of tobacco planting and processing, and it is also one of the six high-quality tobacco production bases in China.

1939 Mid-Autumn Festival, Changsha Huazhong Tobacco Factory was established in the north of Changsha City. After several relocations during the war, it survived and continued to develop. 1961April, Huazhong tobacco factory was moved from Changsha to Chenzhou, and later renamed as Chenzhou cigarette factory. Chenzhou cigarette factory had a glorious time relying on a good raw material base and adhering to the glorious tradition of hard struggle. In the 1970s, the "Chenzhou" brand cigarettes of Sansanmao Yibao were deeply loved by consumers and even supplied by ticket. For a time, "Chenzhou" brand cigarettes spread all over the country and became a great pride of Chenzhou people at that time. 1 In September, 1978, "Chenzhou" brand cigarette won1in the national cigarette evaluation. 1989, Chenzhou cigarette factory ranked 27th among the top 500 industrial enterprises in China.

At that time, "Chenzhou cigarette" had become a business card of Chenzhou. However, with the passage of time, with the joint reorganization and brand integration of cigarette industrial enterprises, "Chenzhou" brand cigarettes have withdrawn from the historical stage and become a permanent memory of smokers.

According to legend, Tian Fang's national god bird, named "Phoenix", reached 500 years old, lit incense and rose from the ashes, which was beautiful and would never die again. This bird is called "Phoenix".

Under the background of the industry actively promoting the joint reorganization of cigarette industrial enterprises, Chenzhou cigarette factory has become a member of Hunan China Tobacco Family. How to assess the situation, conform to the trend and find a new road suitable for the development of Chenzhou cigarette factory? Chen summed up the historical experience and lessons, and gradually summed up from his own experience in fighting the market: enterprises don't have to be big, but they must be refined, strong and powerful; Don't stride forward, be steady, have stamina, develop steadily, and avoid ups and downs; Don't pursue false reputation, but we must improve our profitability and create more taxes for the country.

In 2006, Chenzhou Cigarette Factory adhered to the strategic goal of "building a national first-class cigarette production point", fully implemented "fine management and precise control", accelerated the construction of standardized, modular and parameterized agile manufacturing system, and the flexible production organization model was deeply studied and applied. They comprehensively optimize the process, systematically integrate resources, and pursue the best balance of efficiency, quality and cost.

In 2008, focusing on the main tasks of "innovating management, improving efficiency and stimulating vitality", Chenzhou Cigarette Factory overcame difficulties such as severe freezing disaster and achieved a new leap-forward development: the main economic indicators such as cigarette output, sales revenue and tax benefit all reached record highs.

At the beginning of 2008, "Xiangsi Bird", a cigarette brand that has been with Chenzhou Cigarette Factory for 27 years and has condensed the wisdom and sweat of several generations of smokers and is widely loved by consumers, resumed production after being suspended for more than half a year due to brand adjustment. This is the brand adjustment of Hunan Zhongyan focusing on the market. Under the overall brand layout of Hunan tobacco industry, Chenzhou cigarette factory has renewed its vitality.

After the hardships of wind and rain and several stumbling climbs, Chenzhou cigarette factory finally ushered in the spring of scientific development. Chenzhou cigarette factory, which is "reborn", is full of infinite longing for a better future and is flying high.