What are the online sales channels?

Question 1: What are the channels for online sales? Generally, there are three types;

First, online store direct sales, including online platforms or sales websites;

Second, indirect sales, similar to information publishing platforms, do not directly generate sales revenue, but will let target customers know your existence or find you easily.

Third, online advertising.

Question 2: What are the advantages of online sales over offline sales? Of course, offline influence is not as good as online influence. Nowadays, there are more and more netizens, and the channels for obtaining information mainly come from the Internet. Therefore, online sales have more advantages than traditional offline sales, and have a wide range and great influence. If it is promoted, I think it is online entertainment, and this company can innovate on the original basis.

Question 3: What is the online sales of offline sales channels of mobile phones? It is sold online and delivered to customers by express delivery.

Offline sales are purchased in physical stores through dealers.

Question 4: What are the sales channels? To do a good job in sales, we must first have good sales channels, and there are many factors when choosing sales channels. At the same time, we should also master the channel sales skills. The following information can be used for reference. Sales channel refers to the whole process of goods from producers to users, as well as the corresponding marketing institutions. The correct use of sales channels can enable enterprises to transfer products to consumers quickly and timely, thus expanding commodity sales, accelerating capital turnover and reducing liquidity costs. If any enterprise wants to sell its products smoothly, it needs to choose appropriate sales channels. There are two aspects in choosing sales channels: one is to choose the type of sales channels, not the specific middlemen. The factors that affect the choice of sales channels are: product factors, including unit product value, product weight and volume, product style and fashion, product corruption and perishable, approved products of general products, technical service level of products and minimization of new products; Market factors, including the size of the market, users' buying habits, seasonality and timeliness of market sales, sales channels of competitors, etc. Enterprise's own factors, including the company's scale and reputation, management ability and experience, and the degree of control over sales channels. 1. Sales channel type selection (1) Direct sales strategy and indirect sales strategy. According to whether goods pass through intermediate links in the transaction process, they can be divided into direct sales channels and indirect sales channels. Direct marketing channel is the business model that enterprises adopt the integration of production and marketing, that is, goods are transferred from the production field to the consumption field without any intermediate links, and indirect marketing channel refers to the sales channel that goods are transferred from the production field to users through several middlemen. Direct selling has the advantages of timely sales, low intermediate cost, easy price control, timely understanding of the market and favorable service provision, but this way makes producers spend more investment, space and manpower, so it is not suitable for commodities with wide consumption and large market scale. Indirect sales With the participation of middlemen, enterprises can use the knowledge, experience and relationship of middlemen to simplify transactions, shorten transaction time, concentrate manpower, financial resources and material resources to develop production and enhance the sales ability of commodities. Generally speaking, the following situations are suitable for adopting direct selling strategy: ① the market is concentrated and the sales range is small; (2) Products with high technical content or with a big difference between manufacturing cost and after-sales service, as well as deteriorated or damaged goods, manufactured products and ordered products. (3) the enterprise itself should have marketing technology, strong management ability, rich experience and strong financial resources, or need to highly control the marketing of goods. On the contrary, indirect sales strategy is suitable in the following situations: ① The market is scattered and the sales range is wide, such as most consumer goods. (2) Non-technical or goods with little difference between manufacturing cost and selling price, as well as goods, daily necessities and standards that are not easy to deteriorate and break. (3) The enterprise itself lacks marketing technology and experience, has poor management ability and weak financial resources, and has low requirements for the control of its commodities and marketing. (2) Long channel and short channel strategy. According to its length, sales channels can be divided into several forms with different lengths. In the process of transferring goods from production to users, the more links, the longer the sales channels will be. On the contrary, the shorter. There are four basic types of consumer goods sales channels: producer-consumer; Producer-retailer-consumer; Producer-agent or wholesaler-retailer-consumer; Manufacturer-agent-wholesaler-retailer-consumer. There are three basic types of industrial products sales channels: producers-industrial products users; Manufacturer-agent or industrial product distributor-industrial product user; Manufacturer-agent-industrial product distributor-industrial product user. After enterprises decide to adopt indirect sales strategy, they should also choose the length of applicable channels. In order to save the cost of commodity circulation and speed up the process of social reproduction, we should try our best to reduce intermediate links and choose short channels. But don't think that the fewer intermediate links, the better. In most cases, the role of wholesalers is irreplaceable by manufacturers and retailers. Therefore, whether to adopt long-channel strategy or short-channel strategy must comprehensively consider the characteristics of goods, the characteristics of the market, the conditions of enterprises themselves and the effect of strategy implementation. Generally speaking, the short-channel sales strategy is applicable in the following situations: ① From the characteristics of the product, it is perishable, fragile, expensive, highly fashionable and trendy, and after-sales service should be ... >>

Question 5: What is the whole network marketing, what are the promotion channels and what are the advantages of the whole network marketing? 1. What is the whole network integrated marketing?

Network-wide marketing is the abbreviation of network-wide integrated marketing, which refers to a new marketing model that integrates a series of e-commerce contents such as product planning, product development, website construction, online store operation, brand promotion and product distribution. It is the traditional network, mobile internet and PC internet for marketing. According to the current statement, PC mobile integration, online and offline integration, content integration, channel integration, network integration and resource integration form an ecological chain.

Second, the whole network marketing channels

The whole network marketing coverage includes web search (namely SEO), picture search, video sharing, B2B platform, portal media website, classified information platform, question and answer platform, vertical industry forum, blog promotion, well-known encyclopedia and word-of-mouth establishment. According to different enterprise needs (such as brand promotion needs, sales promotion needs, registration needs and other single or overall needs), promote all methods or use some methods. The whole network marketing is not limited to a certain method, but more lies in the combination of various promotion methods to optimize the marketing effect. General enterprise network marketing channels mainly include: Q&A platform, Baidu products (library, post bar, experience), blogs, forums, classification, b2b and news source.

Third, the advantages of the whole network marketing.

1, reducing the cost of promotion and marketing.

Many companies are often more willing to do so-called keyword ranking and bidding promotion, but they are not willing to do network-wide marketing. Why? One is that there is no ranking to bring traffic, and the other is that it is difficult to spend money directly and simply, and there will be a deal immediately; In fact, the purpose of the whole network marketing is to maximize the visibility of enterprises with the purpose of brand promotion, such as: brand search volume, related index, Baidu index, drop-down box, long tail keyword ranking, website ranking promotion, news sources, blogs, forums, videos, official WeChat account, negative information processing, corporate certification publicity, etc. The cumulative effect of the whole network marketing is terrible, but the cost is relatively small. Benxiang technology is something we just operated.

2. Enhance popularity and brand promotion.

I'm sure you won't doubt this. For the original ranking and bidding, it is difficult to have your information online. Ranking is more often your website, bidding is to spend money and have information, nothing; The whole network marketing means that the information sent out has always had an impact on the network and will form a cumulative effect. If you continue to do brands and projects with the age of 1 year or more, the brand awareness will be greatly improved, at least in the niche field, which is particularly easy to form an advantage display effect.

3. Increase customer trust and improve conversion rate.

Many friends often ask the author why our company does bidding and the website has no ranking performance, and the conversion rate is very poor; In fact, the most fundamental reason is that users don't trust you. Now, when users buy things, they will definitely search for relevant information online. How to search the company without information on the Internet? What do you think the client will think? They will wonder if this company is a leather bag company, so the transaction rate is definitely poor. A boss I knew before said that the whole network marketing would not bring a bill, and I will continue to do it. Why is this boss so persistent? He said, I have changed and improved my popularity. Maybe the original consultation was 100, and only 1 transaction was made, but now it can reach 2 or even 3 transactions. Many customer service personnel don't need to explain our company too much, because users have already understood it clearly on the Internet.

4. It is conducive to expanding market share.

At first, the effect may not be too obvious, because it takes a cumulative process to do the whole network marketing, and it will be effective after more than half a year. Once you have a lot of keywords, it's hard not to expand your market share, because many times, no matter what keywords customers search for, you can always see the information you posted. This is actually the same as our telemarketing effect. Many companies actually know that telemarketing has no effect, but why do they keep playing? Because the cost is low, it can increase the exposure, and they will associate it when needed in the future. In the eyes of users, your brand has a great impression and cooperation is easy to talk about, which is also the reason why many large companies continue to promote their brands.

5. Broaden sales channels

This is easy to understand, especially for traditional business owners, through WeChat, blog, question and answer and so on. Compared with the original offline customers, online customer source will become a new growth point and may become the main sales channel of the company in the later period. ...& gt& gt

Question 6: What are the promotion channels for e-commerce? The promotion of e-commerce can be roughly divided into offline promotion and online promotion. But with the rapid development of the Internet, online promotion can produce a very good result with one input and one output. Similar to this product, the effect of soft text marketing promotion should be the best, so let's talk about the channels and methods of online promotion first:

1. Snapshot videos of major search engines in channels and other aspects.

2. Methods and strategies:

(1), overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting.

(2) Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.

(3) Communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and various advertising copy planning.

(4) Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing and public relations activities.

(5) Data monitoring operation: website ranking monitoring, dissemination data analysis, website visit statistics analysis, visiting crowd analysis, consultation statistics analysis, webpage browsing depth statistics analysis, and hot keyword visit statistics analysis.

Question 7: What are the online and offline promotion methods, such as email marketing promotion, word-of-mouth marketing promotion, video marketing promotion, bookmark marketing promotion, soft text promotion, activity promotion, picture promotion, group software promotion, resource cooperation, news marketing promotion, SNS marketing promotion, online game embedded marketing, electronic magazine marketing promotion, etc.

Push offline, or find a professional, whoosh-that's what Bai Di. com does.

Question 8: What are the channels of Internet integrated marketing? Generally speaking, there are two kinds: online and offline.

Online: There are various ways, such as micro-broadcast, WeChat, soft text, blog, Baidu Q&A, video, email marketing and so on.

Offline: including advertising, direct sales, promotion, personnel promotion, packaging, activities, sponsorship, leaflets, booths, picture books, QR codes and so on.

It's about tools. The most important thing is to analyze the target customers, competitors and so on corresponding to your products/services. Then combine this tool to do marketing, and the more integrated marketing, the better. I hope it helps you.

Question 9: What are the online channels for long-term sales? Which way is the most helpful? Comprehensive recruitment, vertical recruitment website forum recruitment channel release can be. Ruyi is suitable for recruitment, specializing in recruiting and selling blue-collar employees, and it is more convenient to recruit people when receiving resumes.

Question 10: What channels do online sales refer to? Hello, I'm glad to answer your question. Online shopping refers to purchases made in our official website Mall or Tmall flagship store and all our online authorized stores.

If you have any other questions, you can enter the vivo enterprise platform to ask customer service questions. Thank you for your support of vivo. Wish you a happy life!