How big is the bottle cap of Ammushi Greek yogurt?

The diameter of Anmuxi boxed bottle mouth is 1cm. Because its design is very humanized, when we drink yogurt, its pre-bottle mouth is neither too big nor too small, so the diameter of Anmuxi boxed bottle mouth is 1cm. Muxi also has obvious characteristics. Not only the name comes from Ambrosial in Greece because of the high-end atmosphere, but also the latest strain developed by Athens Agricultural University in Greece, which is rich in taste and more in protein.

In 20 13, Ammushi entered the hot room temperature yogurt market with "Greek yogurt". With accurate core selling points and strong channel penetration, it quickly occupied market share. In 20 14, the annual sales volume was about 700 million, and in 20 17, it jumped to 100 billion, which was nearly 15 times in three years.

In addition to the brilliant achievements, Ann muxi also saw the crisis ahead. Millennials have become the main consumers, and generation Z has grown up one after another. These young people grew up in an era of developed economy and no worries about food and clothing, and put forward higher requirements for food. Ordinary yogurt can no longer meet their needs, and high-end yogurt is an inevitable trend of consumption upgrading.

Anmuxi seized this opportunity and embarked on a high-end transformation route: in 20 17, high-end granular series of yellow peach oatmeal yogurt and high-end drinking series of original yogurt were launched. Tetra Pak's dream lid packaging and Roman bottle opened the gap with the mainstream yogurt packaging at that time, making the drinking process more convenient and more social.

Since then, Anmuxi has continuously introduced high-end series of new products: 20 18 high-end granular series "strawberry+oat" essence and high-end drinking series "mango+passion fruit" essence; 20 19 tastes of high-end drinking series "orange meat+pineapple", high-end granule series "green orange+grapefruit+highland barley" and high-end drinking series "kiwi fruit+green pulp". Recently, Anmuxi also teamed up with Ruixing to launch a coffee-flavored yogurt, which brought double delicacies.

By upgrading the taste, ingredients and packaging, Anmuxi brings consumers a brand-new high-end experience. Even in the face of competitors' low-price strategy, it does not change the high-end positioning and meets the upgrading needs of a new generation of consumers.

Therefore, after the success of large single products, brands should always pay attention to the changes in the market, seize the opportunity and outlet of strategic transformation, and move forward with consumers. Of course, brands can't go too far and get lost easily-many super classic big items have been deeply rooted in people's hearts, and changes are difficult to be compatible. Brands are interested in innovation, but consumers are not easy to accept it.

In 1980s, faced with the competition from Pepsi, Coca-Cola introduced a sweeter new cola, which replaced the old formula of 100 years. Although a lot of market research and tests show that the new coke tastes better, consumers don't buy it, thinking that "Coca-Cola betrayed them". After only 79 days, Coca-Cola had to cancel its new taste. Welcome back to classic Coke.

It can be seen that consumers are both "romantic" and "long-lasting". They expect new things, but they don't want to trade what they already have for the unknown. When making high-end transformation, Anmuxi did not upgrade directly, but gradually educated consumers through the layout of a new product, forming the cognition of "high-end yogurt".

Matters needing attention in purchasing Anmuxi yogurt

1, identification of strain

Yogurt packaging will indicate the types of strains, but most people are not clear about the efficacy of various strains. In fact, Lactobacillus acidophilus (A), Streptococcus thermophilus and Lactobacillus bulgaricus are commonly used probiotics in yogurt.

The main function of lactobacillus acidophilus is to regulate the small intestine and facilitate nutrient absorption; Streptococcus thermophilus can reduce intestinal pH, promote intestinal peristalsis, prevent colonization of pathogenic bacteria, and secrete bacteriocin to inhibit the growth of pathogenic bacteria. Lactobacillus bulgaricus can inhibit the reproduction of pathogenic bacteria and spoilage bacteria in the intestine and improve defecation.

2. Pay attention to the content of probiotics

Good probiotics help to maintain the ecological balance of intestinal flora and inhibit harmful bacteria from invading the intestine. Yogurt contains a lot of probiotics when it is first produced. After packaging, production, transportation, shelves and sales, some beneficial active probiotics will die.

Therefore, when purchasing yogurt, we should pay attention to the unit capacity. According to national regulations, 1ml contains no less than 1 10,000. Below this standard, it is obviously unqualified yogurt.

3, carefully check the product packaging

Bacteria can maintain good activity only if they are refrigerated at 2-6 degrees. Manufacturers generally use clear labels to remind consumers to store at low temperature. If it is not marked, it means that the manufacturer does not really pay attention to the product quality. The live probiotics may be inactivated due to improper storage during transportation, so even if more probiotics are written on the package, it will have no impact on the human body.