Newbie: Which product is best for foreign trade?

When choosing products for distribution, we must first avoid three common misunderstandings:\r\nAbsolutely not. Remember that your buyer is also a businessman, not the final consumer. Businessmen always care about profits. If a low-quality product has a larger profit margin than its similar high-quality product, international wholesalers will be more willing to choose the former and work hard to promote it. After all, high quality and high price are the basic norm. High-quality products have high profits and large capital usage, but the market is relatively narrow and the order quantity is small. Most international businessmen will seek a short-term balance between quality and price based on the acceptance of their local market. The structure of the market is usually pyramid or olive-shaped. In actual foreign trade, medium or medium-low quality is the mainstream. If you are new to the industry, don’t have much capital, and are not familiar with the market, intermediate and popular products are easier to get started with. When the development reaches the stage of establishing a firm foundation and seeking breakthroughs, it will not be too late to consider high-end products from the perspective of competition and market capture. \r\n　Similarly not. You get what you pay for is an eternal truth in the business world, and experienced international buyers will never forget this. When negotiating business with foreigners, you often hear bargaining like this: The price of such-and-such factory is much lower than yours - don't take such statements too seriously, let alone get confused and sell you at a low price. products. If the lower the price, the more competitive it is,\r\nCustomers should turn around and sign with the lowest bidder at this time. Excluding the factors of technological innovation, the production costs of the same product during the same period will not differ much. If you desperately want to reduce costs, the easiest way is to cut corners. As an international buyer, it is difficult to know the manufacturer's bottom line cost. To prevent risks, the most common way is to remove the highest score and the lowest score. Competitors in the middle price range are often more valued by buyers. \r\n　 Many new foreign trade salesmen will be concerned about this issue. In fact, for novices, this question doesn't make much sense. First of all, with the advancement of science and technology, mutual integration and transformation between industries have become more frequent and easier. A traditional product may be completely transformed due to certain improvements in structure and function; a new product will also be quickly replaced by latecomers. . The market and consumer tastes are always changing. There is only a thin line between the rising sun and its decline, and the boundaries are becoming increasingly blurred. In addition, no matter what kind of industry, it is always a few industry giants who can dominate. Even if it is a sunrise industry, because of its good prospects and high profits, competition is particularly fierce, and it is difficult for outsiders to get involved and share the pie. Most of them just play games with others. Some so-called traditional industries, because of mature technologies, stable markets, and the need for innovation and enterprising, are relatively easy to attract new workers. Newcomers entering the industry have relatively more opportunities to sharpen and learn. \r\nSince you are a manufacturer yourself, your existing industry products are of course the first choice. Because you understand the production process and are able to adjust products and control costs yourself, this is a great competitive advantage. However, it is most likely not possible to directly export existing products, because there are often differences in quality, appearance, functionality, etc. between domestic sales and exports. Domestic best-selling products may not necessarily meet the habits and preferences of foreign consumers. Therefore, you might as well imitate it when you first start. Learn from factories in the same industry that have export business, spy on military intelligence, and analyze their products to understand the differences. Pay special attention to products that have large export volumes and are ordered multiple times by customers. Once you have the opportunity, you may even try to cooperate with factories in the same industry and subcontract some production tasks for them without making any money in order to gain practical experience. There is usually no profit in imitating others, but it is a safe first step. \r\nAnother situation is that ordinary trading companies hope to develop foreign markets. This kind of situation is more complicated. Some already have promising products and supplier manufacturers, while others are completely blank sheets of paper: no products, no customers, and no stable suppliers\r\n. In this case, you must carefully consider and look for your own advantages, such as industry knowledge, specialties or advantageous products in the region, and interpersonal relationships. The general principle is to focus on the source of goods--after all, your role is the seller. \r\nThere is a special case, that is, individuals engaged in foreign trade. The common situations are: first, those who have a relatively reliable supply relationship and want to export. Naturally, there is no problem in product selection in this category; second, those who have overseas relationships or advantages in contact, such as immigrants, international students, etc. The characteristic of this type of people is that they neither understand products nor foreign trade, and they have no ready-made relationships with suppliers and customers. Then the choices are very wide and the situation becomes more complicated. Taking into account the characteristics and limitations of personal business, the general selection principle is to prefer daily consumer goods that are small in size, durable in storage, have high price elasticity, have vague quality standards, and do not involve inspection and quarantine of imported and exported goods, such as handicrafts, youth products, etc. For consumer-targeted fashion accessories, fashion bags, etc., avoid categories such as food, agricultural and sideline products, bulk textiles, and electrical appliances that are more specialized and have more restrictions in various countries. \r\n　Experience discussion\r\n　The quality of foreign trade products is not static. Even if the same type of products is sold in different countries, the quality is very different. Foreign trade salesmen must learn to adjust costs by adjusting quality and adapt to the markets of different countries, so as to gain a competitive advantage in price. \r\nDifferent markets have their own preferences for similar products. Foreign trade salesmen should be targeted when choosing products for distribution. Therefore, if you understand a little knowledge about world geography, customs and historical evolution, you will be able to adapt to your interests and avoid detours.

\r\nFrom the perspective of consumption habits, it can be roughly divided into the United States and Canada (United States and Canada) market, European market, Japanese and Korean market, Eastern European market, Middle Eastern market, and African market. Each customer has different preferences and styles, but generally speaking, in the Japanese and Korean markets, especially the Japanese market, they prefer exquisite and high-quality products that are high-end, sophisticated, sharp, small and beautiful, and they like traditional Chinese culture and some products with national characteristics. They can often be understood and welcomed, and can accept high prices, but the quantity will not be too large; markets in English-speaking countries such as the United States, Canada, Western, Northern and Southern Europe generally have moderate quality requirements and like simple, smooth, novel and changeable product styles at moderate prices. , with relatively large volume, is a favorite customer of Chinese exporters. The Middle East market does not have high quality requirements, and the aesthetics of products are relatively simple or even tacky. The prices are also low and the quantities are relatively large. The African market is the most flexible. The local culture is intertwined with the culture of the former English-speaking colonies and the former French-speaking colonies. The tastes are complex and luxurious. Even products of extremely poor quality are acceptable. \r\nPrecisely because of the variability in quality, efficacy and appearance of foreign trade products, more considerations when choosing what kind of distribution products should be based on the salesperson's grasp of product changes. Choose products that are familiar with the process, have the ability to make adjustments according to customer and market requirements, and can effectively control costs. It is best to be a factory itself, otherwise there must be at least a few factories willing to cooperate sincerely. It is difficult to have development prospects by simply passively promoting ready-made products. Continuous change is the key to successful foreign trade. Starting from this demand, finding a good factory\r\n is much more important than choosing a product. \r\n At present, many small and medium-sized private factories hope to engage in foreign trade, so they have recruited new people to open up foreign markets regardless of whether the conditions are ripe or not. Relatively speaking, the living and working conditions in the factory are not as good as those in foreign trade companies in big cities, but it is really a good learning opportunity for newcomers. Learning and mastering specific production processes and cost accounting while in the factory can lay a solid foundation for independent foreign trade. Whether you have been off the workshop production line or not, your ability to control product quality and price is completely different. This is often highlighted in fierce foreign trade competition and negotiations. \r\n　It is not difficult for laymen to learn how to do foreign trade. After all, foreign trade is just doing business. It just requires some more procedures. There are also many teaching materials on foreign trade. If you have some patience, you will be able to get started in a few days\r \n. To understand a product, it is hard to get to know it in a day. Many professional knowledge and skills cannot be learned without going deep into front-line production.