The entrepreneurial story of advertising wizard Jiang Nanchun

The entrepreneurial story of advertising wizard Jiang Nanchun

Jiang Nanchun (1973? Ningbo, Zhejiang, founder of Focus Media, has been the chairman and CEO of the board of directors since the company was established in May 2003. Let's learn about the entrepreneurial story of advertising wizard Jiang Nanchun. Welcome to read!

Jiang Nanchun 160 yuan? Huge debts? Drive away advertising wizards

Illustration: Jiang Nanchun 160 yuan? Huge debts? Drive away advertising wizards

When I was in college, Jiang Nanchun was quite famous in East China Normal University? Yu Xia Poetry Society? The president also published a book of poetry, Lyric Times.

Jiang Nanchun's turning point in life appeared in the election of the president of the student union of East China Normal University. In the history of the school, the candidates for the president of the student union are generally juniors, and Jiang is one year ahead of schedule. It is said that Jiang Nanchun's final victory was mainly due to his eloquence and full preparation in advance. Ji Hairong, a senior who later became the vice president of Focus Media, was the president of the Student Union and presided over the whole campaign. He revealed that among the six candidates who finally stood for election, Jiang Nanchun, the first to take office, was also the only one who did not write a speech, which put great pressure on others. It is said that Jiang Nanchun also found the presidents of student unions in many departments at that time and invited them to eat ten yuan or more meals, exchange ideas and canvass votes. After a lap, Jiang Nanchun suddenly owed a debt to 160 yuan because of the communication fee.

Shortly after Jiang Nanchun took office, an advertising company affiliated to Shanghai Film Studio went to the Student Union to recruit part-time jobs. 300 yuan a month, he went to find a job to pay off his debts. The first customer was Huilian Commercial Building, and he was given 1, and 500 yuan asked him to plan film and television advertisements. Jiang Nanchun wrote the script overnight, and then the customer happily invested hundreds of thousands of advertisements. The success of the first order made Jiang Nanchun, who had planned to work for only one month, give up the idea of going back to school to live a comfortable life, put down the work of the student union and devote himself to the advertisements along Huaihai Road? Sweep? Commercial Building From 65438 to 0993, the advertising company where Jiang Nanchun worked earned 4 million yuan a year, of which 1.5 million was contributed by him.

Jiang Nanchun soon decided to start his own business. 1994, when he was a junior, he and several partners set up Yongyi Advertising Company and became the general manager. Before graduating from college, Jiang Nanchun had become a rare millionaire among students. By 1998, Yongyi occupied more than 95% of the advertising agency market in Shanghai IT field, with a turnover of over 60 million yuan. After that, the establishment of Focus Media in 2003 was the beginning of Jiang Nanchun's real innovation.

Jiang Nanchun Age: 36. Start time: 1994. Established the first bucket of gold of Yongyi Communication: advertising sales.

In the end, you can be the person you believe in. Because the two most terrible words in the world are persistence and seriousness. Serious people change themselves, persistent people change their destiny.

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Chronicle of events

Jiang Nanchun issued an invitation letter for privatization of Focus Media.

On August 2012 13, Focus Media announced that the board of directors had received a non-binding privatization invitation jointly initiated by Chairman Jiang Nanchun, and the privatization price was $27 per American Depositary Receipt, that is, $5.40 per share. According to the proposal, in order to implement the transaction, members of the consortium will set up an acquisition carrier company, and it is planned to use debt capital and equity capital to finance the transaction at the same time.

Delisting overseas or intending to list Hong Kong stocks.

On August 5th, 20 12, according to Hong Kong media reports, a large number of China stocks were badly criticized and sold by American research institutions, which led to the collapse of stock prices and market confidence. 20 1 1 Focus Media, a Nasdaq listed company in the United States, which was attacked by "muddy water", angrily withdrew from the market, wooing Carlyle and other well-known funds to cooperate in privatization, and the market intentionally spread.

Jiang Nanchun, chairman of Focus, proposed privatization and bought all minority shareholders of Focus at the price of $27 per American Depositary Receipt. The proposed consortium includes five well-known funds: Fiona Fang Capital, Carlyle, CITIC Capital, CDH and Everbright Holdings.

Fosun, which has always been a major shareholder of Focus, said that only when the transaction can realize the shareholder value of Fosun will the proposal be evaluated and supported and participated. Fosun has not signed any commitments in this regard.

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