What is the background of Zhimei Sports Group?

Smart Sports Group is China’s first comprehensive sports industry group listed in Hong Kong. It was established in 2006. Under the guidance of the "sports" strategy, Zhimei Sports has formed a full industry chain operation model of event operations, sports marketing, event broadcasts, venue operations, and sports technology to provide Chinese sports enthusiasts with high-quality sports products and services.

Zhimei Sports has now completed the overall layout of the sports industry. Its main companies are Zhimei Road Running Industry Company, Zhimei Sports Marketing Company, Zhimei Venue Operation Company, and First Intelligent Sports Technology Company. As a high-quality brand in the sports industry, Zhimei Sports is a partner of governments at all levels in large-scale events, venue operations, sports services, etc.

The main companies of Zhimei Sports Group are Zhimei Road Running Industry Company, Zhimei Sports Marketing Company, Zhimei Venue Operation Company, and First Intelligent Sports Technology Company. The Group has comprehensively built a sports "ecosystem", an ecological environment of the entire sports industry chain with event operations, sports marketing, venue operations, content production, mass sports services and the Internet as the core. This concept has been very mature abroad, but in China it was first proposed and put into practice by Zhimei Sports Group.

Zhimei Sports Group is committed to providing high-quality sports products and services to sports enthusiasts. It is a high-quality partner of governments at all levels in large-scale events, venue operations, and sports services.

Main business introduction

1. Event operation: The road running events operated by Zhimei Sports Group include marathon, half-marathon, 10-kilometer run, 5-kilometer run and other different types of events. Committed to providing runners with a high-quality event experience.

2. Sports marketing: Zhimei Sports Group provides customers with one-stop sports marketing solutions, including market research, brand planning, event execution, media promotion, etc., to help customers enhance brand awareness and influence.

3. Event broadcasting: Zhimei Sports Group has rich experience in event broadcasting and provides customers with high-quality event live broadcast and recording services, covering various sports events, artistic performances, award ceremonies, etc.

4. Venue operation: Zhimei Sports Group is responsible for the operation and management of various sports venues, including venue maintenance, event planning, event organization, sponsor relationship maintenance, etc., aiming to provide efficient operation and management services for the venues. .

5. Sports technology: The first intelligent sports technology company under Zhimei Sports Group focuses on the research and development and application of sports technology, providing users with services such as intelligent hardware, sports software, and data analysis to help popular science fitness.

6. Public sports services: Zhimei Sports Group provides a variety of sports services to the general public by organizing and holding various public sports activities, such as outdoor sports, fitness training, running clubs, etc.

The above content refers to Baidu Encyclopedia-Zhimei Sports Group