I want to open a clothing store, but I don't have any experience. I don't know where to start. I want experienced people to teach me some experience.

I learned a lot of awesome sales skills, read more than 100 books on store operation, and participated in many online and offline courses, but after I came back, I found that my performance was still mediocre. As an old driver who has been engaged in the clothing industry for many years, today I will talk about some experience in opening a clothing store to help you change this confusion.

1, target group positioning

To successfully run a store, the most basic and core problem is to accurately locate customers. You are not selling air, not everyone will like your products, you can only meet the needs of some people, and these people are your target customers.

When you have a precise target group, the decoration style, product category, display mode and atmosphere creation of the store will be solved, because your direction is clear.

The more you know about the lifestyle, consumption habits and entertainment hobbies of the target customers, the clearer and more accurate the positioning of the target consumers will be. At this time, you only need to completely meet their requirements and satisfy their appetite, and they will naturally become your super users.

2. Professional buyers are essential.

No matter how powerful the sales skills and marketing routines are, they will eventually return to "products". Good products will have a good reputation, and bad products will make you notorious, especially in this era of developed information.

And stores want good products without professional buyers:

She should not only know how to buy goods, but also know how to sell them.

She needs to know not only the goods, but also the data.

She should not only know how to match, but also know how to show.

She must not only recognize the explosion, but also maintain tonality.

In the current China market, professional buyers are as scarce as rhinoceros horns. If you are lucky, there happens to be such a "rare treasure" in the store, please cherish it. If not, you can only shoulder these tasks yourself and become a professional buyer. Hard work is naturally indispensable.

3, suitable for their own sources of supply, channels.

What's the hardest thing about opening a shop? The purchase of goods ranks second, who dares to rank first? So I installed sir to arrange some buying skills for everyone.

What should I pay attention to when I get the goods?

Buying goods should be in line with customers' preferences.

This is back to the positioning, and we must think from the standpoint of the target customer group. Taking goods only by personal preference will only be a mess and problems will continue.

Don't trust wholesalers

This is especially important for beginners. No matter how hard it is, the goods to be counted should be counted one by one, and the quantity should be carefully counted to see if there is any damage. Don't let wholesalers deliver goods directly without counting.

Shop around; Shopping around

For the new style, don't listen to the fool of the wholesaler easily, or try hard to reduce the cost as much as possible. Saving one dollar equals earning one dollar.

A few varieties

For the new style, we can't know whether it sells well or not, so we adopt the principle of fewer varieties, which can greatly reduce the risk of inventory backlog.

Where can I get the goods?

The size of the store is different, and the channels for getting goods are naturally different.

/kloc-stores below 0/0 mainly choose wholesale markets. If you want to be big in the future, then the first-class tourist markets: Guangzhou, Hangzhou, Wuhan, Beijing and Chongqing are your first choice. The rest are secondary wholesale markets.

Although the wholesale market takes goods quickly, it will also encounter two problems: first, the quality is difficult to meet expectations; Second, the phenomenon of product homogenization is serious.

If the scale has reached 10-50, and you have certain strength, you can find a quality supplier to get the goods in the wholesale market, or find a designer studio to cooperate.

If the scale reaches 50-200, you can directly find high-quality manufacturers for in-depth cooperation; When there are more than 200, you already have a considerable say. Suppliers, studios and clothing companies are all your "little brothers", so you can choose whatever you like.

But when looking for suppliers, remember to be related to your size and sales.

4. Own store image

For individual shops, brand awareness is really too small. And we want new customers to enter the store, relying on the image of the store.

The image of the store must match the positioning.

What kind of store attracts what kind of customers, what kind of customers will naturally enter what kind of store. Therefore, our store image must conform to the positioning of the target customers.

For example, if the target customer group of your store is female white-collar workers in the urban workplace, then your space color can't be too bright, and the simple Leng Yan style will be more advanced. Your target audience is middle-aged women, so the store style should not be too bizarre.

Proper use of props

After defining the store image, you can strengthen the store atmosphere through props. For example, if you are positioned as a literary fan, then there can be logs, books, green plants, coffee or tea in the props to make consumers more impressed with your brand.

The display reflects the atmosphere.

"Good display can improve store performance by 30%~300%." This sentence fully embodies the importance of display. Zhong believes that "proper display can improve the performance of the store by 30%~300%"

Different target groups, the display mode naturally varies from store to store. Men's wear and women's wear, leisure and sports, different stores use different display methods. Display, the most important thing is to reflect their own shop style.

5. Customer experience is paramount.

All contacts are experienced. After customers enter the store, everything they come into contact with will become a key factor in buying or not. Creating a good experience for customers is not a big empty lie, but a real consideration for customers from their perspective.

Store hardware experience

Is your fitting room clean and bright? Is your rest area comfortable enough? Is the music in the shop to the taste of customers? If your hardware is good enough, it will greatly enhance the customer's shopping experience and greatly help the performance.

Store service experience

Apart from the hardware, the rest is the details of the service. Good service will make new customers pay the bill without hesitation, become old customers, and make old customers spend again and again.

In fact, all business is the business of being a man. If you serve people well, why not worry about business?

Today's sharing is over. It is unrealistic to double the performance through an article. In the end, Bian Xiao said the same thing. All business is the business of being a man. The most important thing is to be careful. You can make all kinds of laws with your heart.