Policy Publicity of Intelligent Property Exhibition

Unlike the previous multi-city direct landing policy, which reduced the burden on the property market, many cities have recently started to make a fuss about the activities of the exhibitions, trying to help the property market pick up in the short term.

"This kind of activity is clever, not to cancel the original policy, but to implement special policies at a special stage, which is in line with the policy tone of the city to a certain extent and has certain positive significance for stabilizing the property market." Song Hongwei, research director of Tongce Research Institute, told the reporter.

The down payment for house purchase in exhibitions will be reduced by 1%.

On July 2 1, Chizhou City, Anhui Province released the activity plan of the third real estate fair in this city, proposing to buy commercial houses (houses, businesses, office buildings and apartments) from July 22 to July 3 1 Housing Fair. Those who meet the corresponding conditions can enjoy six preferential policies, which will boost the confidence of the property market, benefit urban and rural people and guide buyers to spend rationally.

One of the biggest stimuli to the property market is to reduce the down payment ratio of house purchase. If the purchaser purchases a commercial house in a real estate enterprise with shares, the financial department will coordinate to reduce the down payment ratio from 30% to 20%. For a property with a total price of one million yuan, the down payment can be reduced from the previous 300,000 yuan to 200,000 yuan.

If the purchaser purchases a commercial house (more than 70 square meters) in the participating real estate enterprises, the financial department will also give the purchaser a housing subsidy of 3,000 yuan/set, and the subsidy will be applied after handling the property right certificate (from July 22, 2022 to June 365438+1October 3/kloc-0, the housing contract will be signed online, and on June 36544,

At the same time, Chizhou has increased its support for housing provident fund loans. If an employee's family purchases the first set of self-occupied housing and applies for a housing loan for the first time, the housing provident fund loan amount will be increased by 654.38+10,000 yuan on the basis of the original loanable amount; For the purchase of green buildings (newly built commercial houses) and smart houses, the maximum loan amount of housing provident fund will increase by 20% on the basis of the original loanable amount.

On the other hand, in order to strengthen the housing security for talents, Chizhou grants 300,000 yuan, 6.5438+0.2 million yuan, 60,000 yuan and 20,000 yuan to newly introduced doctoral students, full-time master students (senior technicians), full-time undergraduate students (technicians) and full-time college students (senior workers) to buy the first commercial housing in the city, respectively, and the subsidies are distributed in five years, with 20% each year. At the same time, increase the support of housing provident fund for talents, and the calculation of housing provident fund loan amount is not linked to the monthly payment of housing provident fund.

In addition to the favorable policy level, the housing enterprises participating in this activity also released friendly signals to buyers.

If the purchaser purchases a commercial house in the participating real estate enterprises, the special maintenance fund for the property paid according to the prescribed standards shall be borne by the participating development enterprises (the purchase contract shall be signed during the period from July 22nd to July 3rd, 20221); If the purchaser purchases a commercial house in a participating real estate enterprise, the property management fee (at least one year, the specific period is decided by each participating real estate enterprise) paid according to the prescribed standards shall be borne by the participating development enterprises (the signing time of the purchase contract is from July 22, 2022 to July 3, 20221day).

The downward trend is hard to reverse.

This preheating activity also reflects the downward pressure on Chizhou property market to some extent. On July 19, Chizhou Housing and Urban-Rural Development Bureau (hereinafter referred to as "Housing and Urban-Rural Development Bureau") disclosed the sales of commercial housing in the main city in the first half of the year, and the sales area and sales amount in the current period decreased by over 50% compared with the same period of last year.

According to the data of the Housing and Construction Bureau, the sales area of commercial housing in the main city of Chizhou in the first half of the year was 259,300 square meters, a year-on-year decrease of 51.8%; The sales amount was 65.438+0.85 billion yuan, a year-on-year decrease of 53.35%. Among them, the residential sales area was 2010.2 million square meters, down 54.93% year-on-year; The sales amount was 65.438+56.7 million yuan, a year-on-year decrease of 54.38%.

The depressed property market has also made the life of local housing enterprises even worse. Therefore, on June 29th, Chizhou Housing and Urban-Rural Development Bureau also issued "Several Measures for Enterprises to Help the Healthy Development of the Real Estate Market by Holding Groups for Heating", which relaxed the pre-sale conditions of commercial housing, differentiated the supervision of pre-sale funds, accelerated the project start-up procedures, and reasonably delayed the delivery time of commercial housing, trying to help enterprises get out of trouble by optimizing the business environment.

Coincidentally, Harbin is also trying to realize the short-term "spring" of the property market through exhibitions.

A few days ago, Harbin said that during the 44th Commercial Housing Fair, 25th Second-hand Housing Fair and Online Housing Fair held in Harbin from July 22nd to 3rd/KLOC-0, individuals will be given full deed tax subsidies for purchasing new commercial housing in the 9th district of Harbin. 50% deed tax subsidy for the purchase of second-hand houses. The exhibition covers newly-built commercial housing projects and second-hand houses that have obtained pre-sale permits for commercial housing in 9 districts of the city.

As far as deed tax subsidies are concerned, Harbin's preferential strength is much weaker than Chizhou's. However, a new policy was introduced in May this year, announcing the cancellation of the property market sales restriction policy, fully liberalizing second-hand housing transactions, and then increasing the amount of provident fund loans to subsidize the purchase of houses by families with many children. The "loosening" front of the property market has been stretched for a long time.

In addition, Jilin City, which held the summer housing exhibition from July 9 to July 15, proposed that the owners who successfully bought houses during the exhibition would give each set of coupons a subsidy of RMB 10000, which would be paid in full, with a total of 500 sets of places; Commercial houses sold during the exhibition are exempt from real estate registration fees; Agricultural Bank of China, China Shipping and Vanke real estate development enterprises provide relevant support to carry out lottery activities for house purchase, with a maximum prize amount of 50,000 yuan to offset the purchase price. ...

Yan Yuejin, research director of the think tank center of Yiju Research Institute, told the reporter that such activities continued the regulation practice in the first half of the year, starting with the down payment ratio, provident fund loan amount, deed tax subsidy, and house purchase subsidy. When the market pressure is high, we will continue to export favorable policies to stimulate housing consumption.

Statistics from the National Bureau of Statistics show that the sales area of commercial housing nationwide was 690 million square meters in the first half of this year, and the sales amount was 6.6 trillion yuan, down by 22.2% and 28.9% respectively year-on-year, narrowing by 1.4 and 2.6 percentage points compared with May. Although the performance picked up in June, the "loan suspension tide" that appeared a few days ago also frustrated market confidence again.

As for the final effect of exhibitions and other activities, Song Hongwei is not optimistic. He believes that most third-and fourth-tier cities are still in a downward trend, mainly due to the high housing ownership rate, weak industrial support, slow population growth and even negative growth in third-and fourth-tier cities. In this context, these "smart" policies may not be able to reverse the downward trend.