Enterprise Strategy of Tiantai Group

First, the overall development strategy: two legs and one road.

"Two legs and one road" is the general strategy of the group's medium and long-term development. One leg is real estate development, one leg is the operation and service of derivative property (holding property) of real estate, and the other leg is real estate industry. Taking real estate development as the leader and real estate management and service as the extension, the two promote each other and complement each other, effectively preventing industrial risks and shaping Tiantai into a world-famous real estate brand.

Second, the development strategy of real estate development enterprises

1, regional layout: based in Shandong, spread out in two wings. Based on the development of Shandong province, Shandong is the center of the two wings of the eastern coastline.

2. Product strategy

Tiantai's product strategy is mainly based on large-scale finely decorated houses in relatively mature new urban areas and suburbs, supplemented by old urban reconstruction and urban filling projects, and at the same time taking into account the development of some self-sustaining commercial properties such as office buildings, community businesses and serviced apartments.

3. Cultivation of core competitiveness

Focus on cultivating future-oriented core competence, and focus on building three core competitiveness of fully decorated houses: fine manufacturing, after-sales service and product research and development.

Third, the development strategy of real estate business and service business

The industry with one leg of "operation and service" is defined as "holding and operation of real estate (property) and services related to real estate".

The holding operation of real estate mainly refers to the main income obtained through the lease and appreciation of real estate, mainly refers to the holding operation of commercial property; Real estate-related services refer to some service industries related to our strategic development and real estate development, such as property, sales, design, community education, community commerce, hotel management, community fitness and other important industries related to community development. These industries are difficult to be replaced by the market to support the short-term realization of strategic objectives of real estate development and realize sustainable development and long-term profitability.

Its network video platform is the enterprise video platform of China real estate enterprise Tiantai Group, which provides rich media information for enterprise employees and customers, carries out video exchange and sharing, greatly strengthens the brand image of enterprise network, and establishes good communication channels between enterprise managers and employees, customers and investors.

Fourth, strategic development planning.

The long-term development plan for 2007-2065438+2006 is divided into two stages.

In the first stage, 2007-20 1 1, the real estate development business covered key prefecture-level cities in Shandong province and a few county-level cities with good market conditions, and the comprehensive strength of enterprises ranked first in Shandong;

In the second stage, 20 12-20 16, the real estate development business covers most prefecture-level cities and county-level cities with good market conditions in Shandong province, and at the same time, it begins to expand to the coastline south of Shandong, striving to enter the major cities in the east coast of 5- 10. It has become the first real estate brand in China's eastern coastal cities in terms of development volume, real estate market share and brand comprehensive strength.