Catalogue of optical shops

The first chapter glasses accompany life

Section 1 Mining the Gold Content of Glasses Market

Section 2 Science and Technology Open New Opportunities for Glasses Market

First of all, glasses technology is changing with each passing day.

Second, the pursuit of individuality brings opportunities.

Chapter II Glasses knowledge is absolutely necessary.

Types of the first batch of glasses

The texture of the second pair of glasses

First of all, the texture of the lens

Second, the texture of the picture.

Tip: the structure of glasses frame

Third, the style of the picture frame

Tip: Figure E and Figure C.

Appendix: Chinese-English translation of technical terms in glasses industry

Chapter III Offering Compulsory Courses in Optical Shop

Section 1 Familiarize yourself with relevant business knowledge

Tips: Necessary glasses industry laws and regulations

Section 2 Planning and Comparison before Opening a Store

First, the choice of opening and redeeming stores.

Second, thinking about renting and buying stores.

Third, the way to raise funds.

Section 3 Analysis of Operation Route of Optical Shop

First of all, take the joining route.

Case study: analyzing the joining mode from Bao Dao optical shop.

Second, independent management.

The fourth chapter is very important for Wangpu site selection.

Section 1 Matters needing attention in store selection

First, several principles of choosing a storefront

Second, choose the details that cannot be ignored in the store.

In the second quarter, matters needing attention in signing stores

First, the landlord has negotiation skills.

Second, the content of the contract

Third, some matters needing attention in the signing stage

In the third quarter, in-store design innovation

First, the basic description of your own design

Second, the store decoration instructions

Third, the overall design scheme

Chapter V "Three Treasures" of Opening Optical Shop

There is a gold-lettered signboard of an optical shop in the first area.

Tip: the naming type of optical shop

In the second quarter, go through the formalities of opening a shop quickly

First, the introduction of enterprise forms.

Second, the shop opening process

Tip: The certificate required to register an optical shop.

Section 3 Business plan is very important

Chapter VI Equipment Configuration of Optical Shop

Section 1 Common Equipment of Optical Shop

A, equipment investment analysis and selection skills

Second, the optical shop equipment introduction

Tips: Maintenance and repair of computer optometry instrument and computer edger.

Section 2 Processing Equipment for Frameless Glasses

Introduction of frameless optical tools

Second, the rimless glasses technical operation knowledge

Three, rimless glasses processing matters needing attention

Tip: How to wear glasses

Tip: Maintenance of glasses

Chapter VII Recruitment and Training of Qualified Employees

Section 1 Recruitment of Professional Optometrists and Optometrists

Tip: The development of training and evaluation of optometrists and opticians in China.

Section 2 Staff Training

First, the five key points of staff training

Second, the training of business processes and norms.

Chapter VIII Optical shops should have strict management systems.

The first part of the system should be standardized from the introduction of the clerk.

Tip: 2 1 Skills of managing employees

Section 2 Management Process of Goods in and out of Warehouse

I. Commodity procurement

Tip: The main glasses market

Second, inventory.

Three. Handling of stable and unsalable goods

Fourth, withdraw the goods.

Verb (abbreviation for verb) daily list

Section 3 Financial management should be organized

First, the investment budget of small and medium-sized optical shops

Second, the optical shop operating benefit forecast

Section 4 Store Management of Optical Shop

First of all, the environmental requirements and atmosphere building of optical shops.

Second, the optical shop product display

Tip: senior management assistant of optical shop-optical shop management system software

Chapter 9 Profit Strategy of Optical Shop

The first section of the optical shop opened.

First, the marketing strategy during the opening period

Second, the opening ceremony should pay attention to the problem

Third, the marketing activities during the opening period

Success story: The advertising effect made Zhang Hong find the first bucket of gold in the optical shop.

Section 2 Marketing Strategy of Optical Shop

First, the new concept of optical shop marketing

Second, the basic principles of optical shop marketing

Tip: How to establish a membership system?

Chapter 10 Winning Customers with Quality Service

Section 1 Daily Service Specification of Optical Shop

First, the key words of service specification

Second, properly answer customers' questions.

Tip: optical shop service regulations

In the second quarter, comprehensive consideration was given to attracting more consumers.

First, operating healthy glasses

Second, pay attention to students' consumption groups.

Third, develop comprehensive consumer groups.

The third chapter is the successful case of XI glasses industry.

Section 1 Daming Glasses: Evergreen Trees in the Glasses Industry

First, determined to innovate-evergreen vitality

Second, technology leadership-the foundation of evergreen

Third, honest management-the guarantee of evergreen

Section 2 Baodao Optical: Successful Marketing Strategy of New Forces

First, the development of Bao Dao glasses

Second, the use of Bao Dao glasses marketing strategy

Appendix: Introduction to optometry.